While it starts with Brady setting the tone and being comfortable in his own skin, a close second to that are his players. Every move Brady makes comes with his players at the top of his mind. He believes the culture is dictated by who is in the building.
“Culture is a verb to me. It’s the people that we have in this building and what they do, the personalities that our guys have, that’s our culture,” Brady explained. “Josh Allen has such a great pulse of what we have, and I think our guys feed off him … I want our guys to be the best version of themselves. I want them to be to their personality.
“I say all the time, ‘Be you with us.’ If you’re loud, be loud. If you’re Dion Dawkins and you want to walk around with your shirt, do that.”
‘Be you with us’ is a phrase Brady used during his offensive coordinator days in Buffalo, and it isn’t going anywhere. It’s a phrase and mentality that helped produce an offense that was near the top of the league in many areas while Brady was calling the plays.
Since 2024, the Bills averaged the second-most points per game at 29.6. They’re also third when it comes to yards per game average (367.7) and rushing yards per game average (145.4) over that span. They’re 10th in passing yards per game (222.3), third in plays that go at least 20 yards (146), fourth in third down conversion rate (44.4 percent) and first in red zone efficiency (68.9 percent) since 2024.
Quarterback Josh Allen believes Brady’s vision helped lead the Bills to producing top 10 numbers across the board over the last two seasons. He’s excited for the entire team to band together under Brady’s vision.
“I do believe in what he talked about in his meetings, what he’s talked about really the last few years that he’s been in the quarterback room of just the mindset that he has, the togetherness, being you with us,” Allen explained. “I can go on and on about how good of a coach I think Joe is, but he’s also a great human being.”