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As Travis Kelce debates whether to go for another run with the Kansas City Chiefs, Taylor Swift has been dealing with her own issues.
Both Taylor Swift and Travis Kelce have to protect their brands. As Kelce debates whether to go for another run with the Kansas City Chiefs for the 2026-27 season, Swift has been dealing with her own issues.
For Swift, she’s been trying to protect her brand, and name, being used without her consent. If a company starts using the name Swift, at this point, that may lead to people thinking she has something to do with the business or endorses it, and that’s just not acceptable to the musicians.
So, as Swift continues to showcase her 12th studio album, “The Life of a Showgirl,” which dropped in October 2025, she’s also been playing police and trying to stop outside brands from using her name. That’s difficult when “Swift” can be used in plenty of contexts, but on Monday, February 16, she got some good news regarding a recent quarrel.
Taylor Swift Gets the News She’s Been Waiting to Hear
The firm behind a bid to trademark the brand “Swift Home” for a line of bedding products has changed course and withdrawn its application, after Swift appealed their request and asked for the U.S. patents office to prevent it from happening.
A representative for the company, called Cathay Home, told the BBC in a report that they decided to drop the request, since the disputed mark was not “essential to its business.” Cathay Home is a company that sells home goods through large retailers.
Swift’s team sent a request to the U.S. government on February 11 to block the firm’s bid. In her argument, she and her team said that there were similarities between the musician’s trademarked designs and the company’s mark and that it could make consumers think she endorsed the items.
The BBC has reached out to Swift’s team for comment but hasn’t heard back. According to the BBC, Cathay Home’s lawyer, Ting Geng from Geng and Associates, said in a statement that the trademark application was dropped. “Such decisions are often practical and commercially sensible,” she said in the report.
The lawyer also said that this wasn’t the first time the firm has done business with Swift. She said that they previously reached a “consent-to-coexist agreement” with the Swift’s team for a different “Swift Home” mark.
Swift has filed more than 300 trademarks in the U.S. and various jurisdictions, according to research from the BBC, to protect her name, initials, album titles and some lyrics.
Taylor Swift is Front and Center at the 2026 Winter Olympics
In less serious news, Swift has been one of the faces, and voices, of the Winter Olympics. On Monday, February 16, Swift sent a message to the 2026 Olympics athletes, specifically for the women’s figure skating team.
NBC’s official Olympics account sent out a post on social media with Swift hyping up the team. “Amber. Alysa. Isabeau. Let Taylor Swift introduce you to the Blade Angels: Three American showgirls on ice,” the post stated, accompanied with a video narration from Swift introducing the athletes.
Her narration comes after Team USA figure skater Ilia Malinin, the “Quad God,” told TODAY’s Craig Melvin that he’s not a fan of Swift’s music.
Anne Erickson is an award-winning reporter for Heavy Sports covering the NFL, NBA and college football. Anne Erickson has years of experience covering the NFL and additional sports, and her work has been published via ESPN, Fox Sports and more. She has interviewed some of the biggest names in sports, including Detroit Lions quarterback Jared Goff. Erickson also hosts several podcasts and is a Detroit-based radio host. More about Anne Erickson
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