Guitar Center and the Tennessee Titans will have a partnership centered at the team’s new Nissan Stadium in Nashville. Under the deal, Guitar Center becomes the official music gear retailer of the Tennessee Titans, and its premium integration brand, Audio Visual Design Group (AVDG), is named an official AV integrator for the new venue.
The partnership includes the first permanent in-bowl performance stage in an NFL stadium. Featuring instruments and backline supplied by Guitar Center, the stage will host live music during game days and special events. AVDG will lead the stadium’s end-to-end AV delivery, from system design through installation and long-term optimization.
“We’re evolving Guitar Center beyond just retail to playing an active role in music culture,” Guitar Center CEO Gabe Dalporto said in a release.
Titans Senior Vice President Adam Nuse said the partnership will create a game-day experience that reflects Nashville’s identity as Music City.
The deal also includes community music programs supported by the Guitar Center Music Foundation, with initiatives designed to expand access to music and celebrate local talent. The live performance stage and community programs are scheduled to debut in spring 2027.