“You’re studying and pulling the things that you did maybe above average and above other teams, then, ‘OK, what are the areas in which we really need to focus on improvement?”’ he said. “Then that focus goes deeper to each player.
“Every player has an IDP, an individual development program and plan, which we call ‘Three better, three best.’ And that’s what we’re focused on. It’s a bigger lens right now of offense, defense, special teams, wholeness, but then you get into the weeds of each concept.”
Lawrence and Coen on Monday both spoke of appreciating a 2025 season in which the Jaguars won their first AFC South title since 2022 and their most regular-season games since 1999. The Jaguars won their last eight regular-season games, scoring the most points in franchise history with Lawrence finishing fifth in AP NFL Most Valuable Player voting.
But mostly they talked of 2025 being a starting point – and of the work needed to make the improvement that will be a priority moving forward.
“There are 31 teams right now that are pissed off,” Coen said. “That’s the reality. That’s our profession. Only one team truly gets that hoist up that trophy on Super Bowl Sunday and be the champions of the NFL. Our job as coaches and teachers is to make an impact on your players and students for them to improve.
“As a team collectively, anytime you win 13 games, that’s not easy to do in this league. You’re winning a lot more than you’re losing, which I think is a good thing overall. But we did fall short. We did not reach the ultimate, the pinnacle of this profession. That’s where you get to improve.”