The Buffalo Bills do not want to trade wide receiver Keon Coleman at this time, per Cameron Wolfe of NFL Network.

“Now let’s go to Buffalo, who is certainly going to be in the mix for some of these big-name trade targets. But one guy they do not want to trade at this time is receiver Keon Coleman.

“I talked with their general manager Brandon Beane and their head coach Joe Brady. They both were adamant they think Keon Coleman’s gonna have the best season of his career and they don’t want to trade him. And I’m told that Beane and Brady both met with Coleman’s agent at the combine, told him something similar, shared how they believed in him and what his plan was to have a big 2026. I’m told Coleman’s agent also met with Bills owner, Terry Pegula who told him how much he loved Keon as well, and so it’s gonna take trust.

“Last year was rough. A couple healthy scratches because Keon had issues with oversleeping and being late. Keon also didn’t love how he was used and maybe the opportunities that he got in this scheme. They have to work together to make this thing work. So never say never on a trade, but I’m told it would likely take a Day 2 pick for a team to land Coleman via trade. And so with an inconsistent first two seasons, there’s more value right now with the Bills than probably elsewhere. As for Coleman, I’m told he’s locked in and having a great year three, not really worried about the outside noise regarding trades and uber-confident he can still be a consistent impact player.

The Bills selected Coleman with the No. 33 overall pick (first choice in the second round) of the 2024 NFL draft. The 6’4″, 215-pound wideout out of Florida State caught 29 passes for 556 yards and four touchdowns in 2024 before adding 38 catches for 404 yards and four more scores in 2025.

Coleman looked like he could be in line for a breakout sophomore season after he had eight catches for 112 yards and a touchdown in a 41-40 win over the Baltimore Ravens to begin the year.

However, he had just 30 catches for 292 yards for the remainder of the year. Coleman only had more than three catches in a game just once after Week 1.

As Wolfe noted, he amassed a few healthy scratches, which was a bad sign for a team that needed pass-catching help. Of note, only one Bills player (Khalil Shakir) had 40 or more receptions last season.

The performance of Bills’ wide receivers came under fire at the end of the season, which finished with 12-win Buffalo losing to the Denver Broncos in the AFC Divisional Round.

In an end-of-season press conference following the firing of McDermott, Pegula and Beane sat before reporters and tried to answer some questions. The topic of Coleman came up, and Pegula essentially said the coaching staff pushed to draft him.

“I’ll address the Keon situation. The coaching staff pushed to draft Keon,” Pegula said, per ESPN News Services. “I’m not saying Brandon wouldn’t have drafted him, but [Coleman] wasn’t his next choice.”

“That was Brandon being a team player and taking advice of his coaching staff who felt strongly about the player. And you know, he’s taken—for some reason—heat over it, and not saying a word about it. But I’m here to tell you the true story.”

Those comments didn’t seem to mesh with what was shown in the aftermath of the Bills selecting Coleman, per Michael David Smith of Pro Football Talk.

“You’re smart, you know ball, and you’re quite a character,” Beane told Coleman after their NFL Scouting Combine meeting, per Smith.

At any rate, it didn’t seem like the Bills loved Coleman much at the end of the season. However, it appears Coleman will get another chance in year three. The Bills made a big change at head coach, firing Sean McDermott after nine seasons and promoting offensive coordinator Joe Brady into his position.

Beane was asked about the relationship between Coleman and Brady on NFL Network’s coverage of the NFL Scouting Combine.

“It’s been good,” Beane said (Bobby Kownack of NFL.com). “We got a new wide receiver coach, as well, Drew Terrell, that’s very excited. Pete Carmichael’s our new OC. Pete, those guys, all watched him and they were like, man, I’m looking forward to working with him. I think there’s a new energy and its Year 3, and we’re gonna hit the full reset with Keon.

“Keon had a very good offseason last year, and honestly he had a very good training camp. We played the Ravens that first game. He had 100 and whatever yards, and just some things from a maturity standpoint after that, but Keon has said all the right things. I give him this, he’s very accountable. He’s never made excuses. We’re all hands on deck. We’re all going to do our part. And I know Joe and those new coaches are very excited for what is in store for Year 3.”

Ultimately, the door is open for a Bill to walk through and emerge as a big impact player at wideout in 2026. Coleman can take that opportunity, and the table is set for him to have another chance in Buffalo.