NASHVILLE, Tenn. (WSMV) – Tennessee Titans fans are shopping the team’s newly rebranded merchandise for the first time at the team store inside Nissan Stadium.
The Titans recently unveiled a new logo and uniform, prompting fans to restock on gear featuring the new shield logo, updated colors and six-string stripe design.
Fans flock to get hats, jerseys and sweatshirts featuring new shield logo and six-string stripe.Fans react to the new look
“I’m a huge Titans fan. The new logo and the new branding. Just wanted to get some new merch,” said Connor, a fan shopping at the store.
For some, the rebrand carries meaning beyond updated merchandise. “I feel like the last few seasons have been a little tainted, so trying to just dust that off and start with something fresh and new, but also a little bit of homage back to the old Oilers, Tennessee Oilers,” said Chase, another fan.
Previous: ‘Stepping into the next chapter’: Tennessee Titans reveal new logos and uniforms
Transition still underway
The rebrand will not happen overnight. Old and vintage logos may still appear around Nashville as the transition continues.
“I’m going to miss the flames just from a nostalgic feel because it’s the logo I’ve known my whole life. But I think it’s time,” said shopper Garrett Walker.
Cost to fans and the franchise
Sports experts say a team rebrand can cost millions. The new gear can also be costly for fans looking to stay current. Those interviewed said they did not mind the expense.
“I bought a blue one. And I love the way it looks. I love the retro feel of it. I wanted a white jersey as well, and I needed a Cam Ward jersey. I got a Simmons last night. So it was on my mind all day and I wanted to come back out and get one,” Walker said.
The rebrand coincides with the Titans’ new stadium, where the team is expected to play beginning in the fall of 2027.
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