Some know Cris Collinsworth for his role on NBC, where he serves as a game analyst for “Sunday Night Football” along with Mike Tirico.
Others know him as a former three-time Pro Bowl wide receiver for the Cincinnati Bengals.
But unfortunately for Collinsworth, he’s now known as the man who cost dozens of people their jobs after the recent Teamworks acquisition of sports data and analytics site Pro Football Focus, according to the Sports Business Journal.
Collinsworth, who is the CEO of PFF, will stay on in an advisory role for Teamworks as part of the $100 million deal.
“PFF’s consumer-facing business will remain distinct and will now license the foundational data metrics from Teamworks,” the SBJ reported. “… Teamworks will now vertically integrate PFF data into the platforms of prior acquisitions such as Zelus Analytics, Telemetry Sports and Sportlogiq to better develop predictive models.”
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The consumer division of PFF, which includes the company’s player grading system, fantasy and NFL draft tools, and PFF.com, will remain as is.
However, the acquisition makes the B2B data and analytics division of PFF now property of Teamworks, which means that the company’s editorial staff, which used the data and analytics to produce written content across the site, was laid off.
Because so many respected sports media personalities like Trevor Sikkema, John Owning, and Dalton Wasserman lost their jobs, social media was filled with fury directed at Collinsworth.
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“Reason 746 Collinsworth is the worst,” one fan posted.
“Hey, more reasons to dislike Cris Collinsworth,” another agreed.
“At least Chris Collinsworth got a fat payday and watched his entire editorial staff get laid off @PFF,” another fan remarked.
“I knew it was [expletive] Collinsworth. What a piece of [expletive],” scoffed one user.
“[Expletive] Cris Collinsworth and his teardown of PFF,” exclaimed another.
“You don’t hate Cris Collinsworth enough,” one user snarked.
“Now here’s a guy who sells out his employees so he can cash in,” proclaimed another.