Tennessee Titans officials on Monday revealed renderings of the Nissan 1960 Club, a premium fan space planned for the future Nissan Stadium that is scheduled for construction completion in February 2027.

Named for the year Bud Adams founded the franchise and that Nissan Motor Corp. was established in the U.S., the club will honor the history of both organizations.

Already sold out, the club will accommodate up to 550 fans and feature an all-inclusive food and beverage experience that is expected to be among the best in the stadium.

Ticket holders will enjoy a private entrance, custom seating and a speakeasy aesthetic, with the space designed by Elevate Creative. The experience is designed to “feel cohesive and grounded, drawing from shared themes of legacy, ambition and evolution, while showcasing the tradition of both Nissan and the Titans,” according to a release.  

“The Nissan 1960 Club is an expansion of the unforgettable gameday experience that the Titans and Nissan have provided to fans since our partnership began in 2015,” Stephanie Atkins, Titans vice president of client services and hospitality, said in the release.

“The space will not only highlight our shared history but also give Titans fans one of the most priceless experiences throughout professional sports.” 

The club will be located at field level along the home sideline, allowing ticket holders the chance to see players take the field for pregame warmups, as well as an on-field viewing experience for all four quarters of Titans home games. 

The club logo was inspired by Nissan’s 1960 wordmark and will be displayed prominently throughout the venue. Artifacts from both organizations also will be on display.  

“The Nissan 1960 Club is where our legacy shows up loud and clear,” Allyson Witherspoon, chief marketing officer, Nissan U.S., said in the release. “It celebrates more than 65 years of innovation, performance and passion, and brings it to life in a way that feels unmistakably Nissan.”

The Nissan 1960 Club is an expansion of Nissan’s presence throughout the building, after the business was announced as the exclusive naming rights partner of the stadium in 2023. 

The club will be available for all Titans home games concerts and other events at the new Nissan Stadium. 

All premium spaces at the new Nissan Stadium are sold out, with future announcements about naming and amenities coming soon.