Credit: Ringo Chiu via Shutterstock./Ryan Hadji/LA Rams
The NFL draft is this week, and the Los Angeles Rams are stepping into a new season with a look that feels sharper, cleaner, and oozing with unmistakable L.A. coolness.
As the team enters its second decade back home in Los Angeles, the Rams have unveiled a brand and uniform refresh that builds on the identity introduced six years ago.
With global attention turning to Los Angeles and SoFi Stadium set to host some of the world’s biggest sporting events like the 2026 FIFA World Cup, the timing isn’t accidental. This is about setting the tone for what’s next.
“As we look ahead to the next decade of Rams football in LA, this refresh is about sharpening what already defines us,” said Kathryn Kai-ling Frederick, Chief Marketing Officer, Los Angeles Rams. “It’s a modern refinement—elevating our identity with clarity and purpose while carrying our history forward, and matching the toughness, precision and competitiveness of our team.”
Courtesy of Ryan Hadji/LA Rams
Refined Cool
The L.A. monogram logo has been simplified, dropping its gradient in favor of a solid, more decisive finish. It’s a move shaped by fan and partner feedback. The Ram head logo now carries a bolder, tougher presence, while the horn has been sharpened into a more defined point.
Removals: The Rams chest tag is gone. Gradient numbers and pant stripes have been stripped away for a more refined look.
Pants Color Options: A new White primary pant joins Royal and Sol, unlocking more combinations on game day.
Helmet: The iconic shell remains unchanged, now accented with subtle 3D bumper logos.
Jersey Sleeve: The full modern horn sleeve—first introduced in Rivalries uniforms—now extends across both primary jerseys.
Neck Tag: A Sol monogram sits on Royal backing over the collar, quietly tying the uniform back to the city.
Debuting now, the updated closet leans into a cleaner, bolder, more streamlined aesthetic, blending heritage cues with a forward-looking edge.
How To Grab Your Own L.A. Rams Gear
The experience closes in the Corner Store, a pop-up retail space where the new era becomes something you can actually take with you.
The refreshed uniforms are available now at the following:
Refresh your fan gear ahead of the 2026 season and cheer on the Rams all season long!