Sports Illustrated Tickets has expanded its official fan experience sponsorship with the Patriots to include Germany, Austria, and Switzerland, which are three countries the club holds rights to through the NFL’s Global Markets Program.
The addition also includes a sponsor spot for the Patriots’ upcoming 2026 Legends Tour, which the team will use to schedule various events across Germany from June up to its regular-season game in Munich. Activations will include a FIFA World Cup watch party next week in Berlin and the IFAF Flag Football World Championships in August.
Sports Illustrated Tickets originally signed its multiyear deal with Kraft Sports + Entertainment in 2024 to be the official fan experience sponsor of the NFL team, Gillette Stadium and the Revolution.
“I think this mobile experience for them allows them to tell new fans who just maybe aren’t that familiar with the New England Patriots,” Sports Illustrated Tickets CEO David Lane said. “Look at this dynasty, look at the history, look at the championships, look at the perseverance, look at the accomplishments.”
Along with Sports Illustrated Tickets, the 2026 Legends Tour has a travel partner (Dare Tour) and loyalty partner (ClubSmart, an offering from Shell).