The Bengals’ chant originated in 1981, stemming from a popular local car commercial and a beloved beer, Hudepohl. Beer vendors at the team’s former stomping grounds, Riverfront Stadium, used to offer the local beer by shouting “Hudy!” to fans. That eventually transitioned to “Who Dey,” and it evolved further after fans incorporated the song played in commercials by Red Frazier’s Ford of Cincinnati, which goes, “Who’s going to give you a better deal than Red Frazier … nobody!” The combination of both resulted in the Bengals chant. “Who dey? Who dey? Who dey say is gonna beat the Bengals? … Nobody!”