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LOCKLAND, Ohio (WXIX) – Cincinnati Bengals defensive end Sam Hubbard continues to champion area students, celebrating the first day of school this week by announcing a major expansion of his charitable foundation.
The Sam Hubbard Foundation unveiled its new headquarters, Hubbard’s Cupboard, dubbed “HC, HQ.”
“Fortunately, I had everything that I needed growing up,” Hubbard said.
“But after seeing a lot of the data and experiences of some students in Cincinnati, they just don’t have access to the things that they need. I thought it was a great way to leverage my platform playing for the Bengals to deliver that to the next generation.”
The new facility serves as a centralized hub where volunteers sort and package donations before loading them into a delivery van bound for local schools.
Now in its fourth year, the “Hubbard’s Cupboard” program has donated more than $1 million in essential supplies—including hygiene products, school supplies, and snacks—to students.
The initiative is expanding from 36 schools last year to 40 schools this academic year.
Hubbard personally rode along to help restock a cupboard at Lockland Schools, greeting students on their first day back.
Jenny Bole, Lockland’s director of student wellness, said the cupboard resources provide quiet, life-changing support for students who might otherwise feel embarrassed to ask for help.
“It’s the stick of deodorant before gym class so the kid doesn’t have to smell all day, or it’s the feminine products for the girl who can’t afford it at home,” Bole said.
“It truly is such a difference-maker for our kids because they know when they come in the building, they’re taken care of.”
The Sam Hubbard Foundation aims to expand the program to 70 schools by the year 2030.
Community members looking to volunteer or donate can find more information and get involved at the foundation’s website.
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