Due to an up-and-down rookie campaign from Buffalo Bills wide receiver Keon Coleman in 2024, which was ultimately plagued by injuries, many are expecting a serious bounce-back from the 33rd overall pick.

In Pro Football Focus’ 2025 NFL All-Breakout Team, the football analytics site picked Coleman as one of the players that they predict will breakout this year. The prediction makes sense due to the flashes of potential he showed throughout last season.

Coming out of Florida State as a former D1 college basketball player, Coleman was projected to go in round two or three of the 2024 draft by NFL.com. And, ahead of the second round, he received a text from Bills quarterback Josh Allen, who said, “You’re the guy that I want… I watched a lot of receivers and I want to play with you.”

Coleman and Allen formed a pretty good rapport from the start of the season as the Bills eased him into the offense. He averaged 33.5 yards per game over his first six career games, and then he took a massive leap in Weeks 7 and 8, as he recorded 125 and 70 yards while attracting seven targets in both of those games.

He was starting to breakout in the middle of the season. Then, the injury bug hit. Due to a wrist injury, he missed four games. He returned for the final five games of the season, but was only able to manage 160 yards combined in those contests.

The Bills are looking for Coleman to return to his pre-injury form when he looked like he was ready to take off, and following the season, general manager Brandon Beane mentioned he was a little disappointed in Coleman’s play after returning from injury.

Coleman knows he didn’t play up to par over the final stretch of the year. He even laid into himself in a recent presser, stressing that he’s got to be better in different categories.

“You want to know exactly what I see? When that s— trash, you got to be better, simple as that,” he said of his tape from his rookie year. “You gotta be more efficient here. You gotta get out of this break. You got to stack your DB. You got to give Josh more room to throw the ball. You gotta catch that. You gotta make that block. You got to get that extra effort on the touchdown block so if [James Cook] breaks it, he’s up the sideline. Just different things like that. Calling out everything that you’re doing wrong to make it right.”

Now, he has a bunch to prove after an inconsistent showing in his rookie year. He ended the year with 29 catches on 57 targets for 556 yards and four touchdowns. He impressively averaged 19.2 yards per reception as he flashed his game-breaking ability.

Here’s what PFF said about Coleman’s potential 2025 breakout:

The Bills made a slew of additions on defense, but their offensive pass-catching room looks relatively similar from a season ago — essentially just swapping Mack Hollins for Josh Palmer. The fact that Buffalo didn’t pursue a more watershed receiver is an indication of how the team feels about Coleman.

Coleman, the 33rd overall pick in 2024, amassed a 68.8 PFF receiving grade with 1.55 yards per route run in his inaugural season. Considering the Bills also traded for Amari Cooper in October, the fact that the former Florida State stud still finished second among Buffalo wideouts in targets is encouraging in and of itself.

Assuming Coleman can clean up his catch rate — his 13.5% drop rate was the eighth-highest among receivers with 50-plus targets — then his play should only improve. Coleman may not be a separating whiz, as he sat in the 0th percentile in separation rate and the second percentile against single coverage, but his abilities as a deep threat and with the ball in his hands should render him one of Josh Allen’s top targets.