Cincinnati Bengals quarterback Joe Burrow regularly goes viral for public appearances away from the football field.

Burrow’s latest showing has done just that again, as this time he’s popped up at a red carpet event for the sports drink BODYARMOR.

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Burrow reps the drink, so it makes sense he’s making the rounds for it. He appeared in a new commercial for it before the NFL draft and was also spotlighted in a Super Bowl advertisement for the brand in 2024.

Earlier in April, Burrow was spotted all across social media at and around Sam Hubbard’s wedding, too:

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This article originally appeared on Bengals Wire: Bengals QB Joe Burrow pops up at a red carpet event, others