Buffalo Bills QB Josh Allen’s latest brand partnership earns him new title after MVP 2024 NFL season originally appeared on A to Z Sports.
Josh Allen can add a new title to his resume.
On Wednesday, New Era Cap announced that the Buffalo Bills quarterback has been named “Director of Billustration” and has an “investment stake in the company,” WIVB reports.
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He will wear nine different hats from the collection at the Bills’ home games during the 2025 NFL season that “were customized by patients at Oishei Children’s Hospital.”
“The hats will be auctioned off after the game to benefit The Patricia Allen Fund — named for Allen’s late grandmother — which supports the pediatric critical care team at Oishei,” WIVB writes.
Two of the “Billustration” hats are available on the website for $34.55, with the image being drawn by Allen in a video posted by the NFL in 2018, which was his rookie season. It has now become known as the potato.
The website also includes a section titled, ‘Josh’s Favorites,” which includes nine different hats, ranging from snapbacks, fitted, trucker, and even a bucket hat.
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This story was originally reported by A to Z Sports on Jul 16, 2025, where it first appeared.