MICHIGAN (WNEM) – The Detroit Lions are partnering with Meijer for the second year to help address food insecurity across Michigan.
The partnership comes together in their annual collectible flag program. The Lions said the flags feature a new limited-edition design, and will be in all Michigan Meijer stores starting Wednesday, Sept. 10. They will be available for $15 with any in-store purchase.
The Detroit Lions announce the second year they partner with Meijer to put on the Detroit Lions Flag Program to sell a limited-edition design.(Detroit Lions)
Meijer is donating all proceeds from the flags to the Detroit Lions Foundation, which will be used to increase food access in Michigan communities, the Lions said.
“We are excited to partner with Meijer and launch our second annual limited-edition collectible flags for fans to help embrace our team’s missions both on and off the field,” said Vice President of Detroit Lions Foundation & Community Relations Roxanne Caine. “The flag provides a way for fans to continue to support the team, while also making an impact on communities throughout Michigan. As this initiative grows year over year, we look forward to increasing the impact we are able to make when it comes to tackling food insecurity.”
The Detroit Lions Flag Program began in December 2024. The Lions also work with Meijer during Thanksgiving to send meal kits to Michigan families in need.
“At Meijer, supporting our communities is at the heart of everything we do. That’s why we are pleased to again be the exclusive retailer of these collectible flags, which is yet another way our partnership with the Lions helps us tackle food insecurity in our communities,” said Melissa Conway, Director of Community Partnerships and Giving at Meijer. “By inviting our customers to participate, as both fans and community members, we can help ensure every family has access to healthy, nutritious food. It’s another way our customers can join us to help their neighbors in need.”
The Lions said Meijer became the exclusive team grocery partner in July 2024 when they announced an expanded partnership that included the naming rights to the team’s training facility, the “Meijer Performance Center,” among other new community and marketing efforts.
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