The rough-and-tumble world of the NFL is embracing the fashion industry — and some Dallas Cowboys are helping make that happen.
The league and Abercrombie & Fitch have formed a partnership that names the well-known brand as an Official NFL Fashion Partner, according to a statement this week. The new deal pairs athlete-led campaigns and player-designed apparel with a lifestyle assortment — and Abercrombie “will help blur the line between outfits worn during game day arrivals and everyday wear,” the statement said.
With the partnership, Abercrombie debuted a campaign that features players known for their personal style off the field, the statement said. Among them is the Dallas Cowboys’ CeeDee Lamb, the popular wide receiver. Others on the list include Christian McCaffrey of the San Francisco 49ers and Amon-Ra St. Brown of the Detroit Lions.
In addition, Abercrombie has teamed up with several NFL players to receive early access to the Abercrombie Style Concierge service — and that includes the Dallas Cowboys’ Jake Ferguson, the tight end.
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“As the NFL continues to evolve, we are partnering with brands that share our strategic vision,” said Tracie Rodburg, senior vice president of global partnerships at the NFL, in the statement. “Naming Abercrombie & Fitch as an official sponsor reinforces our position as a growing leader in the fashion community, creating deeper connections with our fans at the convergence of fandom and fashion and celebrating our players’ dynamic style.”
Abercrombie’s NFL line includes T-shirts, tanks, sweatshirts, sweaters and jackets featuring current team logos and some vintage styles, such as a “Dallas Cowboys Champions” shirt from their 1993 Super Bowl victory over the Buffalo Bills.