Buffalo Bills (4-0) vs. New England Patriots (2-2) | Sunday, Oct. 5 at Highmark Stadium

A FULL-STADIUM WHITE OUT

Highmark Stadium will transform into a blizzard of white as the Bills have officially announced a full-stadium White Out for the primetime matchup.

Fans are encouraged to wear white from head to toe, while White Rally Towels presented by Wegmans will be handed out upon entry to help fuel the noise and intensity. Wegmans will also have Limited Edition Rivalries game apparel available in-store for purchase (Buffalo, Rochester, Southern Tier and Syracuse locations only).

“Bring the Storm” ice cream

Wegmans will be on the Billevard handing out samples of the Wegmans “Bring the Storm” ice cream. It’s cake flavored blue ice cream with white cake pieces & white sprinkles.

The Huddle for Hunger initiative aims to raise awareness of food insecurity in our Western New York and support local hunger-fighting charities.
Wegmans Meals2Go: From September 29 – October 4, Wegmans is matching every Meals2Go order dollar for dollar up to $50,000. Meals2Go orders will be distributed with a white Buffalo Bills Rivalries rally towel.

Wegmans donated $50,000 from Meals2Go proceeds to the 20 Huddle for Hunger charities.
Huddle for Hunger High School Challenge Winners: 14 WNY high schools competed in the Huddle for Hunger Challenge, collecting food donations in their respective school districts and communities ahead of the Buffalo Bills Community Food Drive. The top three participating high schools will be recognized on field pregame and will hold the introduction banners.