Revealing the branding and style guide is the latest step in the preparation for the 2026 NFL Draft, which is expected to attract 500,000-700,000 visitors to the Pittsburgh region, while also putting the area on a worldwide stage, with more than 50 million viewers across the world.
“We’re thrilled with the creative direction the League has chosen for the 2026 NFL Draft,” said Jerad Bachar, President & CEO of VisitPITTSBURGH. “This look is unapologetically Pittsburgh—grounded in culture, creativity and character. The NFL Draft is one of the biggest sporting events in the world, and this creative direction ensures that Pittsburgh shines both as a sports town and a vibrant cultural destination. It proves we can stay true to who we are—while presenting a fresh perspective.”
The new logo is displayed on the 2026 NFL Draft Countdown Clock located on the Great Lawn on the North Shore, just steps away from Acrisure Stadium with an amazing view of the city as a backdrop.
“When the Steelers set out to attract the Draft to Pittsburgh, we saw it not only as an opportunity to celebrate the sport we love, but also as a chance to showcase everything our hometown has to offer—socially, culturally, and economically, said Ryan Huzjak, Senior Vice President of Business Operations, Pittsburgh Steelers. “The 2026 NFL Draft identity reflects this spirit by highlighting how the same region that has shaped new industries from steel to AI, also inspired pop art, proving that Pittsburgh will surprise you.”
New merchandise featuring the official branding will be released via the Steelers Pro Shop.
Fans interested in attending the 2026 NFL Draft can register here.