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The American football betting market is expanding due to increased legalization, mobile access, and technological advancements, including live betting and blockchain integration. Rising fan engagement, strategic acquisitions, and platform innovations offer significant growth opportunities despite global trade challenges.
American Football Betting Market
American Football Betting Market
Dublin, Oct. 23, 2025 (GLOBE NEWSWIRE) — The “American Football Betting Market Report 2025” has been added to ResearchAndMarkets.com’s offering.
The American football betting market size has grown rapidly in recent years. It will grow from $7.64 billion in 2024 to $8.52 billion in 2025 at a compound annual growth rate (CAGR) of 11.6%. The growth during the historical period was driven by the rising legalization of sports betting, growing popularity and interest in American football, increasing internet and smartphone penetration, and greater availability of detailed game statistics.
The American football betting market size is expected to see rapid growth in the next few years. It will grow to $13.06 billion in 2029 at a compound annual growth rate (CAGR) of 11.2%. The growth during the forecast period is expected to be driven by rising football viewership, growing mobile accessibility, increased adoption of in-play betting, ongoing legalization reforms, greater availability of detailed game statistics, and enhanced accessibility of betting platforms.
Key trends in this period include technological advancements, innovations in mobile betting applications, integration of blockchain technology, new offerings from platform providers, and the adoption of cashless wallet solutions.
The rising sports enthusiasm is driving the growth of the American football betting market due to increasing media coverage and fan engagement. Sports enthusiasm reflects the passion and excitement fans feel for their favorite teams, which is growing as media platforms provide broader access to live events, highlights, and related content. This engagement encourages fans to participate in betting as a way to enhance their experience and involvement. For instance, in February 2025, Football Australia reported a 10% rise in outdoor football participation in 2024, from 582,635 players in 2023 to 640,234, while total participation increased by 11% to 1,912,493.
Innovative live betting features are enhancing user engagement and driving wagering growth during NFL games. Live betting allows users to place wagers in real time while games are ongoing, with odds updating dynamically based on live action. For example, in October 2022, PointsBet Holdings Limited introduced Lightning Bets on its NFL platform, enabling bets on individual plays and drives. The launch led to a 108% increase in total wagers and a 184% rise in unique weekly users, demonstrating the effectiveness of interactive, in-game betting in boosting engagement and revenues.
In April 2024, Fanatics Betting and Gaming acquired PointsBet’s US businesses to broaden its online sports betting footprint. This acquisition allows Fanatics Sportsbook to reach 95% of US online bettors, accelerating Fanatics’ transformation into a leading online gaming operator while leveraging PointsBet’s innovative betting products and proven market expertise.
Major players in the American football betting market are ESPN Inc., Caesars Entertainment Inc., Entain Plc, Fanatics Sports Betting LLC, Betfred Limited, Pinnacle Sports Limited, 888 Holdings Plc, Betway Limited, Kindred Group Plc, Betsson AB, Penn National Gaming Inc., PointsBet Holdings Limited, BetMGM LLC, FanDuel Group Inc., 1X Corp N.V., Megapari Limited, Dimers Limited, BetRivers Interactive Gaming LLC, DraftKings Inc., Rabona N.V., and BONS Ltd.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
Key Attributes:
Report Attribute
Details
No. of Pages
250
Forecast Period
2025 – 2029
Estimated Market Value (USD) in 2025
$8.52 Billion
Forecasted Market Value (USD) by 2029
$13.06 Billion
Compound Annual Growth Rate
11.2%
Regions Covered
United States
Key Topics Covered:
Markets Covered:
By Type: Online Betting; Offline Betting
By Platform: Mobile; Desktop; Other Platforms
By End-User: Professional Bettors; Recreational Bettors
Subsegments:
By Online Betting: Fixed Odds Betting; Live or in-Play Betting; Exchange Betting; Daily Fantasy Sports Betting; Mobile App-Based Betting
By Offline Betting: Retail Sportsbooks; Casinos and Gaming Lounges; Sports Betting Kiosks; Bookmaker Shops; Stadium and Event Venue Betting
American Football Betting Market Regional and Country Analysis
American Football Betting Market Competitive Landscape and Company Profiles
ESPN Inc. Overview, Products and Services, Strategy and Financial Analysis
Caesars Entertainment Inc. Overview, Products and Services, Strategy and Financial Analysis
Entain Plc Overview, Products and Services, Strategy and Financial Analysis
Fanatics Sports Betting LLC Overview, Products and Services, Strategy and Financial Analysis
Betfred Limited Overview, Products and Services, Strategy and Financial Analysis
American Football Betting Market Other Major and Innovative Companies
Pinnacle Sports Limited
888 Holdings Plc
Betway Limited
Kindred Group Plc
Betsson AB
Penn National Gaming Inc.
PointsBet Holdings Limited
BetMGM LLC
FanDuel Group Inc.
1X Corp N.V.
Megapari Limited
Dimers Limited
BetRivers Interactive Gaming LLC
DraftKings Inc.
Rabona N.V.
Global American Football Betting Market Competitive Benchmarking and Dashboard
Key Mergers and Acquisitions in the American Football Betting Market
Recent Developments in the American Football Betting Market
American Football Betting Market High Potential Countries, Segments and Strategies
For more information about this report visit https://www.researchandmarkets.com/r/m7b3j2
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