“Football Ontario is a leader in the Canadian football community and this partnership underscores our shared mission of making football accessible to all through tackle and flag football development programs, events, and initiatives,” said Kate Hussmann, Buffalo Bills Senior Vice President and Chief Strategy Officer. “While the passion for the Bills throughout Canada is already tangible, we want to ensure the next generation of potential football fans has the opportunity to fall in love with the sport, and we are excited to work alongside Football Ontario to improve access to and grow the game of football throughout Southern Ontario.”
The partnership will also include collaborative initiatives designed to expand football participation across the province such as youth and flag football clinics across the GTA and the Niagara Region.
Under the agreement, the Buffalo Bills will be featured across Football Ontario’s communication channels and participate in a yearly Bills-branded 50/50 raffle supporting football clubs within the province. The Bills will also engage with Football Ontario’s membership through branded promotions, giveaways, and activation opportunities for Football Ontario members.
The partnership further reinforces Football Ontario’s mission to grow the sport of football through collaboration, alignment, and excellence. The organization continues to secure partnerships that enhance experiences for members, expand opportunities, and build a sustainable future for the sport in Ontario.
ABOUT FOOTBALL ONTARIO: Football Ontario is the sanctioned provincial governing body for football in Ontario, through its focus on transparency, growth, alignment and excellence, is engaged in providing football opportunities for all of Ontario. Football Ontario is driven by a commitment to deliver football programming, opportunities and resources for its members and the provincial football stakeholders. Please visit: footballontario.net