The team says that more than 40 players and 15 coaches will be participating in the initiative.
JACKSONVILLE, Fla. — Ahead of their Week 13 game, the Jacksonville Jaguars unveiled their custom cleats and footwear for the NFL’s annual ‘My Cause My Cleats’ campaign.
The team says that the campaign, now in it’s tenth season, aims to “celebrate the passion” that players have for charities and organizations across the First Coast and beyond. Causes range from military appreciation, youth development and disease awareness.
DE Josh Hines-Allen partnered with 17-year-old artist Zende T. Randolph to design his cleats, which seeks to honor the players Four One For All Foundation, bringing awareness to childhood cancer.
“Through these cleats, I wanted to show that every step tells a story, and together, they say that hope moves with us — on the field, in our communities, and in every family fighting childhood cancer,” said Randolph.
WR Parker Washington, representing Heart of the Kids Social Services, Inc., says that he believes in the organizations mission to “invest” in children’s futures.
“As athletes, we talk a lot about potential and purpose and these kids deserve the same chance to chase theirs,” Washington says. “Standing with this organization is my way of investing in their future and pushing for something bigger than the game.”
The families of QB Trevor Lawrence and the founders of Here Tomorrow, an organization that removes barriers to mental health access, dates nearly a decade.
“My family has had a relationship with the Kenney family for many years, and for us this is an opportunity to share their story and the mission of Here Tomorrow with families nationwide.” said Lawrence. “We all have someone we know or love who struggles with their mental health. I want everyone out there to know that it is okay to ask for help, and that Here Tomorrow is here for you at no cost with no appointment needed.”
More than 40 players and 15 coaches on the team will be participating in the initiative, wearing their custom cleats during the division rival matchup against the Tennessee Titans on Sunday. To view the entire collection by the team, visit the Jaguars official webpage.