Kansas City Chiefs superstar quarterback Patrick Mahomes’ wife, Brittany Mahomes, is not catching a break. She didn’t wait for the Chiefs’ next matchup to make noise.
The mother of three kids turned a playful sideline moment into a business move, using an Instagram post to flip fan attention into fresh momentum for her growing brand. Her message mixed humor with purpose. There is no doubt her social media presence has made her a recognizable figure well beyond “NFL WAG.”
On Monday, Brittany revealed her newest project. She posted about the launch of her second Kansas City Chiefs–themed merchandise collection with Amazon. The announcement came with a lighthearted caption aimed at fans who caught her fired-up comments during a recent game.
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“Sorry (not sorry) for what I said during the game 👀🤣 So excited to launch my second #Chiefs collection for @amazon #amazonpartner,” she wrote. “You can shop the full merch line and all of my Game Day essentials on my Amazon Storefront linked in my bio!”
Brittany Mahomes, founding co-owner of Kansas City Current, looks on during the NWSL match between Kansas City Current and Racing Louisville at CPKC Stadium on June 14, 2025, in Kansas City, Missouri. (Photo by Eric Thomas/NWSL via Getty Images)
The new collection builds on her first successful Amazon drop, which featured game-day apparel, accessories, and lifestyle picks curated around her identity as a high-profile NFL spouse and entrepreneur. Her posts routinely draw heavy engagement, and Amazon partnerships thrive on exactly that type of attention. For Brittany, this isn’t a vanity project. It’s an expansion of a business lane she’s been nurturing for years.
Her announcement lands at a perfect moment in the season. Chiefs fans are deep into their weekly rituals, and anything connected to Patrick Mahomes’ orbit tends to move fast.
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Seven days ago, Brittany posted another collection on Instagram. In the six photos she posted, Mahomes showcased a range of game day fits, moving from a fitted athletic top and relaxed track pants to a cozy sweater and a bold red dress that carried plenty of flair.
She completed the look with Chiefs-style Adidas Sambas and tall boots, blending upscale fashion with a strong, sporty energy. And the comments section was full of “Love it all!!” “Gorgeous per usual,” “How cute are you!!!” comments.
Sep 15, 2024; Kansas City, Missouri, USA; Brittany Mahomes poses with children Bronze and Sterling on field prior to a game between the Kansas City Chiefs and Cincinnati Bengals at GEHA Field at Arrowhead Stadium. Mandatory Credit: Denny Medley-Imagn Images
Expect the collection to circulate heavily across Chiefs Kingdom in the coming days, especially with the holiday season pushing online shopping into overdrive. With one post, she proved once again she’s far more than a supporting character in the Mahomes storyline.
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