CINCINNATI, Ohio — With three games left in a lost 2025 season, a Bengals fan shared his frustration in a very public way.

A fan who goes by the X handle @iamkingtez55 got a simple six-word message onto a digital billboard on Interstate 75 just a couple miles away from Paycor Stadium:

“Fire Zac. Fire Duke. Save Burrow.”

The message is in reference to Bengals coach Zac Taylor, director of player personnel Duke Tobin and quarterback Joe Burrow.

The fan raised more than $1,500 via a GoFundMe page he started in late October.

The billboard message comes just four days after the Bengals were eliminated from the playoffs with a 24-0 loss to the Ravens. The loss ensured the Bengals will miss the playoffs for a third consecutive season.

On Tuesday, Paul Dehner Jr. of The Athletic reported that Taylor is under contract with the team through 2027 after signing a five-year extension in 2023. He had also signed a five-year extension the previous year after helping the Bengals get to the Super Bowl.

Taylor declined to comment on the reported extension in his Wednesday press conference.

The billboard also comes a day after Burrow was asked about whether he ever thought about not playing for the Bengals at some point in his career.

“You think about a lot of things,” Burrow said.