Netflix had a tough time nailing Christmas Day football.
The streaming giant that has gotten its foot wet in NFL streaming and broadcasting more or less embarrassed itself Thursday, particularly during the Lions vs. Vikings game where there were loads of issues that left fans furious.
Between the broadcast sounding like it was underwater at one point, curious mid-game interviews and even WWE superstar Seth Rollins leading the postgame show with the victorious Vikings after a 23-10 win over the visiting Lions, many were left confused at what Netflix’s strategy really was.
Seth Rollins celebrates with the winning Vikings. Getty Images
“Nobody wants to hear an interview in the middle of an nfl game,” one fan, @NickyScatz on X, posted. “Netflix what are we doing? Emmitt Smith is cool but this is ridiculous.”
Netflix was attempting to reinvent the wheel with interviews with former players during the middle of the game, perhaps taking a page out of the “Manningcast,” which airs during “Monday Night Football” in a less formal alternative to ESPN’s main broadcast.
Netflix also interviewed former star running back Clinton Portis and Vikings legend Cris Carter in addition to Smith during their two NFL games, which also included the Cowboys’ 30-23 win over the Commanders.
The streaming giants also tried to promote their WWE product by having Rollins come in as a character, giving their player of the game, Byron Murphy Jr., a throne to wear as the Vikings celebrated the big win.
“Bring in those jackets. They’re heavy, solid like kings. Like kings, because you guys played like kings today. My goodness, what a defensive performance, Rollins said. “I picked y’all before the game. You didn’t let me down, man. I gotta know, guys, what does it feel like to be inspired by this crowd? Christmas Day, knock the Lions out of the playoffs. What does it take?”
Netflix had some bold moves with the NFL broadcasts. Anadolu via Getty Images
Netflix streams WWE programming and was likely using the massive platform as an advertisement to bring in new fans.
Netflix employed Ian Eagle, along with Nate Burleson and Matt Ryan, to call the opening game between the Cowboys and Commanders, before having Noah Eagle and Drew Brees for their next game.
Two Cowboys chat with Michael Irvin and Kay Adams after a big win. Justin Cooper/CSM/Shutterstock
Prime Video, which has more experience broadcasting the NFL on Thursday nights, had the benefit of streaming the final game of the day between the Broncos and Chiefs, a 20-13 Denver win.
Netflix also has aired two Jake Paul fights, each of which are among the most-viewed boxing events of all time.