The NFL has not been and will probably never be content with its market share of viewers. Whether it is adding multiple games to Thanksgiving Day, the new Black Friday game, all the international matchups, adding games on Christmas Day, or their “TBD” on the entire Week 18 schedule, the NFL will do anything it can to have as many viewers as possible.
The Week 18 schedule will include two games Saturday afternoon (4:30 and 8 PM) and a Sunday Night Football matchup. With a majority of the Week 17 slate in the books, it is unsurprising to find out that the NFL decided to bury Browns vs Bengals at 1 PM on Sunday instead of one of the more interesting spots they could be scheduled: