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Bills quarterback Josh Allen’s wife, Hailee Steinfeld, shares exciting Super Bowl LX news.
After another early exit from the playoffs, the Buffalo Bills fired head coach Sean McDermott and promoted former offensive coordinator Joe Brady to take over his role
The Bills also hired former Buffalo safety Jim Leonhard as their new defensive coordinator. Through all the new changes and expected roster moves to come, one thing remains steady — quarterback Josh Allen, who keeps their Super Bowl window perennially open.
Allen surprised fans by showing up to Brady’s introductory press conference in a walking boot and crutches. The 29-year-old revealed he underwent surgery on his right foot and should be ready to go when offseason workouts begin this spring.
While Allen gets some rest, he’s also preparing for the birth of his first child. The reigning MVP and his wife, Hailee Steinfeld, announced her pregnancy in December. Steinfeld debuted her baby bump on the Golden Globes red carpet last month.
GettyHailee Steinfeld on the red carpet at the 2026 Golden Globes.
“I’m very much looking forward to that with my wife, of becoming a dad,” he told reporters last week. “It’s something that I will take with great pride.”
While the famous couple keeps the due date private, Steinfeld has been keeping another big secret under wraps.
Hailee Steinfeld Couldn’t Tell Anyone About Her New Super Bowl Ad
State Farm debuted part one of their Super Bowl commercial starring Steinfeld, Danny McBride, Keegan-Michael Key, and KATSEYE on February 2. The comedic commercial ends with, “To be continued…” as the second part of the ad won’t debut until the big game on February 8.
If you want to know how it ends, Steinfeld’s lips are sealed. The 29-year-old told Parade that she’s kept the project a secret for months.
“This is one of those things where I will oftentimes tell my friends that I’m working on this fun secret project,” she said, noting some of those projects “maybe don’t come out or come out years later.” As for the State Farm ad, “This is something that I was so excited to tell them that I couldn’t wait for them to find out what it was. And they are about to.”
Drawing her to the project, “State Farm has such a strong reputation for creative and culturally relevant ads, especially when it comes to big moments like this with the Super Bowl,” she said. Plus, the script was “so quick and witty, but so smart.”
The “Sinners” star had a blast filming the spot. “When you have Danny and Keegan in a room together… Whether the camera’s rolling or not, they’re pure entertainment just all day long.”
Josh Allen’s Wife, Hailee Steinfeld, Starred in a Super Bowl Commercial Last Year, Too
GettyHailee Steinfeld made her Super Bowl commercial debut in 2025.
Fans on social media had a lot of jokes about how Steinfeld has made more Super Bowl appearances than Allen. The Oscar-nominated actress appeared in her first Super Bowl ad last year when the Kansas City Chiefs got blown out by the Philadelphia Eagles.
The “Spiderman: Across the Spider-Verse” helped raise awareness for breast cancer risk screenings by partnering with Novartis in the primetime spot. While it was obviously disappointing that her ad wasn’t airing while Allen was also playing, she called the opportunity a “bucket list” moment.
“It was so important to me, the idea and just the honor alone of being involved and partnering with Novartis,” she told E! News at the time. “It’s going to reach so many people — just knowing that it’s so empowering to know your body and know your risk. I’m really honored to be a part of this.”
Emily Bicks covers the NFL for Heavy.com, with a focus on the Bills, Seahawks and Chiefs. She’s contributed to Heavy since 2019 and has interviewed some of the biggest stars in sports, including Jerry Rice, Shaquille O’Neal and Stefon Diggs. More about Emily Bicks
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