GREEN BAY — Emphasizing to the Green Bay Packers’ passionate fan base that “everyone inside Lambeau Field is more committed than ever to bringing a Lombardi Trophy home,” Packers team president/CEO Ed Policy delivered a full-throated statement of support for head coach Matt LaFleur in his monthly column on the team website Saturday.

Carrying on an online tradition that his predecessor, Mark Murphy, started years ago of answering a handful of questions from Packers fans on the first Saturday of each month, Policy made it clear that he chose to extend LaFleur’s contract — including those of general manager Brian Gutekunst and executive vice president/director of football operations Russ Ball — because he believes in the organization is headed in the right direction and will benefit from stability.

Policy has not spoken on the record with reporters since news of LaFleur’s extension broke, but he wrote that both he and LaFleur were “excited to extend his contract,” that he has “worked closely with Matt for more than seven years,” and that the decision was “based off first-hand knowledge of that seven-year body of work.”

He also pointed to the successes on LaFleur’s résumé — from his 76-40-1 overall record, to future Pro Football Hall of Fame quarterback Aaron Rodgers winning two of his four NFL MVP awards during LaFleur’s time with him, to reaching the playoffs in all three seasons with Rodgers’ successor, Jordan Love, at the helm — as proof of LaFleur’s coaching acumen.

“I am extremely optimistic and confident in our football leadership — Brian, Matt, and Russ — and their ability to get the right people in the right places for us to compete for our ultimate goal, a Super Bowl championship,” Policy wrote. “It goes without saying, our season didn’t end the way we wanted, but the season only ends the way you want for one team. That’s the business.

“I spent substantial time in the weeks following the season with our football leaders ensuring we are all aligned in purpose and communicating clearly and directly. I firmly believe we have the right people and a solid process for success … and everyone in our organization will continue striving tirelessly to develop and support a championship-caliber team.”

Writing specifically about LaFleur, Policy wrote, “I’ve been at every one of those games and witnessed Matt during both the highs and the lows. Matt is a teacher first and foremost, as all great coaches are. He comes from a family of teachers, growing up watching both of his parents teach and coach. I’ve been especially impressed by his ability to develop talented individual players into a cohesive winning team. His work with quarterbacks is unparalleled around the league.

“Our players love playing for Matt and I assure you coaches like Matt are not easy to find in the National Football League. I’ve heard some of the same negativity you have coming out of the disappointing loss to the Bears and I understand it. I appreciate how deeply our fans care about the success of our team. They hold us to very high expectations and I wouldn’t have it any other way. We are going to continue to do everything we can to meet those expectations.

“Football is an emotional game, and I understand the high emotions that go into a playoff game against our longest-held rival. However, in my seat, you must rise above emotions and analyze objectively an entire body of work to make a long-term decision that puts the team in the best position to compete for Super Bowls year in and year out. That’s the process I went through following our season.

“Candidly, over the years I’ve grown to appreciate ownership groups that built dynasties through level-headed steadfast continuity in lieu of emotional chaos.”

​COPYRIGHT 2026 BY CHANNEL 3000. ALL RIGHTS RESERVED. THIS MATERIAL MAY NOT BE PUBLISHED, BROADCAST, REWRITTEN OR REDISTRIBUTED.