Dallas Sports Network studio from fall 2025, now operating as The Dallas Express Sports Network (DXSN) | Photo courtesy of The Dallas Express
The Dallas Express and Dallas Sports Network announce the launch of The Dallas Express Sports Network (DXSN), a new platform focused on sports coverage across the DFW metroplex.
DXSN delivers original content with a lineup of the region’s sports voices, headlined by columnist Randy Galloway (former Fort Worth Star-Telegram and Dallas Morning News) and analyst Jean-Jacques Taylor (former Dallas Morning News Cowboys beat writer and columnist).
This marks a dynamic new era for North Texas sports journalism: year-round, in-depth coverage that captures the passion and intensity of DFW fandom like never before.
With fan excitement at fever pitch—fueled by the Dallas Cowboys’ ongoing popularity, SMU and TCU’s rising football programs, and the metroplex gearing up to host nine matches (including a semifinal) at the iconic Dallas Stadium (AT&T Stadium) for the 2026 FIFA World Cup—DXSN is positioned to lead the conversation.
Our flagship programming includes:
DXSN Dallas Cowboys Studio Show
DXSN SMU Studio Show
DXSN FIFA World Cup Studio Shows and live remote events
Specials will spotlight Draft Day, Training Camp, college bowl games, and more to keep fans locked in throughout the calendar.
The DFW “Kickoff to the Cup” series will build massive anticipation as the world turns its eyes to Dallas for the 2026 tournament, delivering insider analysis, live reports, and exclusive build-up content.
Beyond that, DXSN covers the full spectrum: Dallas Mavericks, Dallas Stars, FC Dallas, Dallas Wings, plus powerhouse regional college programs (TCU, UT, Texas A&M, Texas Tech, Baylor, OU, UNT) and top high school action.
In addition to Galloway and Taylor, the DXSN team includes some of the top sports personalities and producers in DFW sports, including:
Chris Yates — 35-year network TV veteran (NBC, ABC, CBS, FOX, CNN) and 4-time Emmy Award winner.
Scooter Magruder — Award-winning digital creator, comedian, and viral sports personality with millions of followers and hundreds of millions of views across platforms for his clean, relatable content.
Mark Elfenbein — 30+ year radio veteran and Day-1 personality on 1310 AM The Ticket (now 96.7/1310), longtime host of Mavericks postgame shows, Inside the Huddle TV series contributor, and FOX 4 analyst.
Will Koberg — Prolific actor and TV personality, starring in Jelly Roll’s CMA Music Video of the Year “Need A Favor” and featured in Taylor Sheridan’s acclaimed series Lioness.
Jamie Kelton – Award-winning storyteller, media personality and Atlanta Falcons Cheerleader.
Kevin Morell — Executive Producer and FOX Sports veteran; former ESPN producer for seven Dallas Cowboys TV shows.
Shanon Murphy — Longtime producer and on-air talent for Kidd Kraddick in the Morning (two decades shaping one of America’s top syndicated shows); current producer of The Dallas Express’ Let’s Talk Local, hosted by Sarah Zubiate Bennett.
Backed by The Dallas Express News‘ massive reach—over 500,000 non-paywalled subscribers, 250,000+ daily e-newsletters with a consistent 40% open rate year-round, and 40 million monthly social impressions—DXSN will distribute across DallasExpress.com, X, Meta, YouTube, and all major social channels for maximum impact.
This is more than coverage—it’s the ultimate hub for DFW sports fans.
Join the movement. For sponsorship and advertising opportunities with The Dallas Express Sports Network, contact Billy MacLeod at [email protected].