A New York-based shoe and apparel company is suing Kansas City Chiefs stars Travis Kelce and Patrick Mahomes, alleging a restaurant backed by the players is using a similar name and harming its business.In a complaint filed this week in U.S. District Court for the Southern District of New York, 1587 Sneakers Inc. says it has operated under the “1587” brand since April 2023 and has gained recognition as a business that combines fashion, cultural storytelling and philanthropy.The lawsuit alleges the defendants launched “1587 Prime,” a restaurant and apparel line, in late 2025, creating marketplace confusion and “overshadowing” the established 1587 Sneakers brand.Named in the suit are Kelce, Mahomes, 1587 Prime KC LLC, 1587 Prime Holdings LLC, Noble 33 Holdings LLC, and business partners Tosh Berman and Michael Tanha. 1587 Sneakers claims it sent cease-and-desist letters and attempted to negotiate a resolution, but those efforts were ignored, prompting the company to pursue legal action.The complaint cites instances where customers contacted 1587 Sneakers believing it was affiliated with or endorsing the 1587 Prime brand — a connection the company denies.The New York company is seeking an injunction to stop use of the “1587 Prime” name, along with disgorgement of profits, monetary damages and attorneys’ fees.
A New York-based shoe and apparel company is suing Kansas City Chiefs stars Travis Kelce and Patrick Mahomes, alleging a restaurant backed by the players is using a similar name and harming its business.
In a complaint filed this week in U.S. District Court for the Southern District of New York, 1587 Sneakers Inc. says it has operated under the “1587” brand since April 2023 and has gained recognition as a business that combines fashion, cultural storytelling and philanthropy.
The lawsuit alleges the defendants launched “1587 Prime,” a restaurant and apparel line, in late 2025, creating marketplace confusion and “overshadowing” the established 1587 Sneakers brand.
Named in the suit are Kelce, Mahomes, 1587 Prime KC LLC, 1587 Prime Holdings LLC, Noble 33 Holdings LLC, and business partners Tosh Berman and Michael Tanha.
1587 Sneakers claims it sent cease-and-desist letters and attempted to negotiate a resolution, but those efforts were ignored, prompting the company to pursue legal action.
The complaint cites instances where customers contacted 1587 Sneakers believing it was affiliated with or endorsing the 1587 Prime brand — a connection the company denies.
The New York company is seeking an injunction to stop use of the “1587 Prime” name, along with disgorgement of profits, monetary damages and attorneys’ fees.