GREEN BAY — Having seen too much Honolulu blue, Skol purple and foam cheese-grater hats in the Lambeau Field stands in recent years, the Green Bay Packers are continuing their policy of declining to renew season tickets for those who “repeatedly resell” their seats.

The team made the announcement on Monday. It marks the fifth year that the policy has been in place, although it had not been prominently mentioned by the team until last year’s letter to season ticketholders from then-team president/CEO Mark Murphy.

In Monday’s announcement, the team cited a season-ticket waiting list of more than 155,000 names, called the policy its “non-renewal exercise” and said the objective is to ensure tickets “are being used as intended.”

“Our season ticket holders are central to Lambeau Field’s significant homefield advantage and gameday experience. We continue to emphasize the purpose of having season tickets, which is to attend games and contribute to that atmosphere,” Packers vice president of sales and business development Craig Benzel said in the statement. “Simply put: Packers season ticket holders who purchase their tickets with the sole intent of reselling them should not be Packers season ticket holders.”

As part of last year’s announcement, a club spokesman explained that the team was declining to renew the season tickets of accounts that had sold 100% of their tickets for regular-season games for multiple years. While season ticket holders will receive their renewal notices next week, account holders with tickets not being renewed will receive letters from the Packers ticket office with more information.

The policy has resulted in a few thousand tickets being reallocated to fans on the waiting list. The team has roughly 38,000 accounts that make up the season-ticket base, with Lambeau Field’s stadium capacity set at 81,441.

It’s unclear whether the team’s season-ticket invoices will contain a price increase. If it does, it will mark the fifth straight year that prices have gone up. The team did not increase prices heading into the 2021 season in the aftermath of a 2020 season that was heavily impacted by the COVID-19 global pandemic.

In its statement, the team wrote that tickets are intended for holders’ “personal enjoyment and for that individual, along with their family, friends and business associates, to attend games and support the Packers,” and added that if ticket holders “cannot personally attend a game, they should make efforts to ensure their season tickets will be used by their fellow Packers fans.”

Those who “repeatedly” resell their tickets, on the secondary market or through ticket brokers, may have their renewal ability impacted “without further warning,” the team wrote.

​COPYRIGHT 2026 BY CHANNEL 3000. ALL RIGHTS RESERVED. THIS MATERIAL MAY NOT BE PUBLISHED, BROADCAST, REWRITTEN OR REDISTRIBUTED.