Feb. 23, 2026, 5:21 p.m. ET

Football-starved fans driving around Nashville got a surprise today when cryptic billboards popped up around town featuring three dark blue stars and the date 3.12.26 on a Titans blue background. 

Almost immediately, fans took to social media to decipher the message. Is it the date for the Tennessee Titans‘ new uniform release? Or maybe it’s part of the NFL’s rivalry jersey reveal? Speculation was everywhere, which makes sense given the potential for uniform leaks and the new league year kicking off on March 11. 

While Buck Reising of 104.5 The Zone confirmed that the date marks some type of uniform reveal and that season ticket holders should receive more information in the coming days, he offered no other specifics. 

So, at this point, it is still unknown what the sign and date mean, but unlike 2025, the Titans are scheduled to take part in the NFL’s Rivalry Weekend in 2026. Last season, it was the AFC and NFC West; this year, it will be the AFC South and NFC North. 

At the end of the day, we are no closer to an answer, but like the upcoming NFL free agency period and the NFL draft, we can use the next few weeks to continue to speculate while we wait for an official announcement to trickle out of the team facility. 

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