Updated March 19, 2026, 9:10 a.m. CT
What’s in a nickname? For Chicago Bears quarterback Caleb Williams, it could be a lot of money. Williams is looking to cash in on his “Iceman” nickname he earned midway through the 2025 season by trying to get it trademarked.
According to trademark attorney Josh Gerben, Williams filed a new trademark application for the nickname on Monday. Williams is also looking to trademark the silhouette of his game-saving fourth-down conversion to Rome Odunze in the wild card win over the Green Bay Packers. Gerbin notes Williams intends to sell products using the trademark name and image.
Williams earned the “Iceman” nickname midway through the 2025 season for his unbelievable ability to lead comeback wins for the Bears. The nickname caught fire after Williams scored back-to-back touchdowns late in the game to lead the Bears to a 24-20 comeback victory over the New York Giants.
From there, Iceman stuck as Williams started incorporating it into various celebrations, and it was even inspiration for an ice sculpture that was created in downtown Chicago. The second-year quarterback led the Bears to an 11-6 record while setting NFL and franchise records along the way.
Gerben writes that Williams submitted four trademark applications, two for the Iceman nickname, with one being a unique design, and two for the silhouette of the off-balance throw. Assuming the applications get approved, Williams plans to use both trademarks for footballs, apparel, sunglasses, trading cards, and more.
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With Williams’ popularity skyrocketing following his 2025 season that saw the Bears get to the divisional round of the playoffs, it makes perfect sense to capitalize on such names and images. It’s also a clear signal that the Iceman moniker isn’t going away anytime soon.
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