The company announced a multi-year partnership with the NFL to become a “new official bank and wealth management sponsor.”

MINNEAPOLIS — Minnesota-based U.S. Bank is partnering with the largest sports league in the United States. 

The company announced Tuesday a multi-year partnership with the NFL to become a “new official bank and wealth management sponsor,” according to a joint press release. The partnership will include U.S. Bank becoming a sponsor for the upcoming Super Bowl and the NFL FLAG Championships, which will be held in Westfield, Indiana, from July 23 to July 26. 

“U.S. Bank is proud to bring financial expertise to communities and individuals who inspire us both on and off the field,” said Gunjan Kedia, U.S. Bancorp Chief Executive Officer, in the release. “This sponsorship combines our commitment to innovation with the shared values of teamwork and perseverance, paving the way for a brighter financial future for all. Our more than 20-year banking relationship with the NFL has been invaluable, and we’re thrilled to deepen our collaboration in transformative ways.” 

U.S. Bank 🤝 @NFL

We’re excited to be an Official Bank and Wealth Management Sponsor of the NFL.

Together, we’re building on a trusted relationship spanning more than 20 years–helping players and fans build a winning game plan for their financial future.… pic.twitter.com/yJGJBzL3VQ

— U.S. Bank (@usbank) April 7, 2026

U.S. Bank is headquartered in Minneapolis and has partnerships with the Minnesota Vikings and the San Francisco 49ers. As a league partner, U.S. Bank will provide financial education expertise as the NFL looks to modernize its approach to player financial empowerment, the release reads. The initiative will held athletes “navigate the realities of professional football.” 

“U.S. Bank is a trusted financial institution with a strong commitment to communities and financial stability and education for all,” Renie Anderson, chief revenue officer & EVP of the NFL, said in the release. “The work we will do together, especially around financial education expertise, will empower individuals at every stage of their financial journey and specifically help our players to succeed long after their careers on the field have ended. We’re excited to build on our decades-long relationship with U.S. Bank with this new official partnership.”