Ask Google “buy technology accessories” and it finds no fewer than 935 million results.
Unquestionably, it’s a surging category dominated by what consumers perceive as parity products, with manufacturers desperate for differentiation. Looking for just that, Shenzhen, China-based Ugreen (market cap: $4.57 billion) has completed a sponsorship agreement with the New England Patriots and Gillette Stadium, which includes the designation of “Official Technology Accessory” sponsor for the upcoming season. Google couldn’t find another example of that designation.
It’s the first team sponsorship for Ugreen, although the company has used Cavaliers G Dennis Schroder as an endorser in Europe.
Ugreen will demonstrate its consumer connectivity, charging and consumer storage products. through sampling and promotional giveaways on game days at a Gillette Stadium “activation zone” and on team-controlled digital and social channels. Ugreen also has rights to use Patriots and Gillette Stadium marks on product packaging and promotional items, within the Pats’ territory.
Ugreen is competing in a vibrant market. Grand View research estimates the U.S. mobile accessory market, one of the biggest sectors within tech accessories, at more than $21 billion, with projections that it will grow to over $34 billion by 2030.