Courtesy of Sheraton Hawai\u2018i Bowl<\/p>\n
HONOLULU\u00a0\u2013 The Hawai\u2018i Bowl has signed a three-year title sponsorship agreement with\u00a0Sheraton Hotels & Resorts<\/a>, renaming the event to the Sheraton Hawai\u2018i Bowl. The ESPN Events owned-and-operated event was previously known as the Sheraton Hawai\u2018i Bowl from 2003-13.<\/p>\n The Sheraton Hawai\u2018i Bowl will celebrate its 22nd\u00a0edition this year and will be played at the University of Hawai\u2018i\u2019s Clarence T.C. Ching Complex. The bowl game is traditionally played during the Christmas holiday. Date and time of this year\u2019s game will be announced at a later date.<\/p>\n \u201cWe are excited to welcome Sheraton back as the title sponsor of the Sheraton Hawai\u02bbi Bowl,\u201d said Daryl Garvin, Sheraton Hawai\u2018i Bowl executive director. \u201cTheir renewed title commitment is a testament to the 24-year relationship we share and Sheraton\u2019s dedication to supporting our local community. We look forward to delivering an unforgettable event that celebrates both football excellence and the spirit of Aloha.\u201d<\/p>\n \u201cSheraton\u2019s relationship with the game goes back to its founding and their role over the years has provided for countless memories of those who have participated in the game,\u201d said Clint Overby, vice president of ESPN Events. \u201cWe at ESPN Events are proud of the bowl game in Hawai\u2018i and look forward to continued growth with Sheraton as our title sponsor.\u201d<\/p>\n \u201cSheraton has a rich heritage of creating a sense of belonging for guests, wherever they are in the world. It is the most global brand within Marriott Bonvoy\u2019s portfolio of extraordinary hotel brands sitting at the center of hundreds of communities, just like ours in Waikiki\u201d says Emilio Gomez, complex sales leader for Marriott\u2019s Waikiki Collection. \u201cSheraton\u2019s return as Hawai\u2018i Bowl title sponsor aligns perfectly with the brand and Marriott Bonvoy\u2019s commitment to offer the best experiences to guests, fans and local communities alike\u201d continued Gomez.<\/p>\n \u201cThis marks the newest chapter in Kyo-ya Hotels & Resorts\u2019 long history in Hawai\u2018i,\u201d said Michael Takayama, senior vice president of Kyo-ya Management Company. \u201cAs the owner of the Sheraton Waikiki Beach Resort, Sheraton Princess Kaiulani Waikiki Beach, Moana Surfrider, The Royal Hawaiian, and Sheraton Maui, we\u2019re deeply grateful for the opportunity to continue our partnership with ESPN Events and the Hawai\u2018i Bowl. It\u2019s an honor to help carry forward this meaningful holiday tradition.\u201d<\/p>\n \u201cOur decision to return as title sponsor reflects our ongoing commitment to the people of Hawai\u2018i\u2014to support the local community, keep a major college bowl game in the islands, and help sustain local jobs, small businesses, and the hospitality industry during an important time of year.\u201d<\/p>\n \u201cWe\u2019re proud to be part of an event that puts Hawai\u2018i on the national stage while celebrating the dedication and talent of student-athletes,\u201d added Takayama. \u201cWe hope the bowl continues to uplift our community, inspire future generations, and reinforce Hawai\u2018i\u2019s place as the home of a premier college football tradition.\u201d<\/p>\n Sheraton, which is part of Marriott Bonvoy\u2019s portfolio of over 30 hotel brands,\u00a0was the bowl game\u2019s longest running title sponsor for 11 years. During that time, some of the bowl\u2019s memorable moments included two overtime contests and NCAA record-breaking performances by Hawai\u2018i\u2019s Jason Rivers against Arizona State in 2006 and East Carolina\u2019s Chris Johnson versus Boise State in 2007. The game was also known for its high-scoring affairs as the winning team scored 40+ points in eight consecutive games from 2003-2010.<\/p>\n About ESPN Events About Sheraton\u00ae Hotels & Resorts About Kyo-ya Hotels & Resorts, LP
ESPN Events<\/a>, a division of ESPN, owns and operates a portfolio of collegiate sporting events nationwide. In the 2024-25 academic year, the 34-event schedule includes four early-season college football kickoff games, 17 college bowl games, 10 college basketball events, the premiere regular season college softball and gymnastics events, as well as the Band of the Year National Championship. Collectively, these events account for over 400 hours of live programming on ESPN platforms, reaching 60 million viewers and attracting more than 650,000 annual attendees. Each year, the portfolio of events features more than 20 Division I conferences and hosts over 4,000 participating student-athletes. With satellite offices in more than 10 cities across the country, ESPN Events builds relationships with conferences, schools and local communities, as well as providing unique experiences for teams and fans.<\/p>\n
Sheraton Hotels & Resorts makes it easy for guests to feel welcome at nearly 430 hotels and resorts in 70 countries and territories around the world. As the most global brand within Marriott Bonvoy\u2019s portfolio of extraordinary hotel brands sitting at the center of hundreds of communities around the world,\u00a0Sheraton has a rich heritage in creating a sense of belonging for guests, wherever they are in the world. Sheraton is currently undergoing a major brand transformation, creating a signature community experience for the next generation of travelers and locals alike at properties across the globe. The new vision for Sheraton features intuitive design, tech-forward experiences, and upgrades to everything from public space and F&B to flexible meeting space. For more information, please visit\u00a0www.sheraton.com<\/a>, and stay connected on\u00a0Facebook<\/a>, and @sheratonhotels on\u00a0X<\/a>\u00a0and\u00a0Instagram<\/a>. Sheraton\u00a0is proud to participate in Marriott Bonvoy\u00ae, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on\u00a0Marriott Bonvoy Moments<\/a>, and unparalleled benefits including free nights and Elite status recognition. To enroll for free or for more information about the program, visit\u00a0marriottbonvoy.com<\/a>.<\/p>\n
Kyo-ya Hotels & Resorts, LP is the steward of six hotel and resort properties in Hawaii and California, including such historical and cultural treasures as the first hotel built in Waikiki, the Moana Hotel; the \u201cPink Palace of the Pacific,\u201d The Royal Hawaiian Hotel; and the landmark, century-old Palace Hotel in San Francisco. Kyo-ya also owns the Sheraton Waikiki Beach Resort, Sheraton Princess Kaiulani Waikiki Beach, and Sheraton Maui Resort & Spa.Kyo-ya is committed to ensuring Waikiki maintains its reputation as a world-class destination. The company recently completed extensive renovations and upgrades, investing more than $300 million in its Waikiki properties alone.<\/p>\n