North Carolina football coach Bill Belichick defended his girlfriend, Jordon Hudson, and criticized CBS in a Wednesday statement about his recent CBS Sunday Morning interview, which went viral after showing a clip of Hudson intervening.<\/p>\n
In the statement, sent from the\u00a0University of North Carolina\u00a0media relations office, Belichick said he agreed to the interview to promote his book, \u201cThe Art of Winning \u2014 Lessons from My Life in Football\u201d and told his publicist with\u00a0Simon & Schuster\u00a0that any interviews would \u201cfocus solely on the contents of the book.\u201d<\/p>\n
Belichick, 73, said that expectation was not honored during the\u00a0CBS\u00a0interview when he was asked how he and 24-year-old Hudson, who was sitting off camera, met. That caused Hudson, who is in a romantic relationship with Belichick, to interject by saying, \u201cWe\u2019re not talking about this.\u201d<\/p>\n
The book includes a line about Hudson, stating, \u201cThank you to my idea mill and creative muse,\u00a0Jordon Hudson.\u201d<\/p>\n
But Belichick disagreed with the lines of questioning about her.<\/p>\n
\u201cI was surprised,\u201d Belichick said in the statement, \u201cwhen unrelated topics were introduced, and I repeatedly expressed to the reporter,\u00a0Tony Dokoupil, and the producers that I preferred to keep the conversation centered on the book. After this occurred several times, Jordon, with whom I share both a personal and professional relationship, stepped in to reiterate that point to help refocus the discussion.\u201d<\/p>\n
Belichick said Hudson was not deflecting a specific question but \u201csimply doing her job to ensure the interview stayed on track.\u201d Hudson reportedly interrupted the interview multiple times, according to Pro Football Talk, a subsidiary of\u00a0NBC Sports.<\/p>\n
What is Jordon Hudson\u2019s role at UNC? Bill Belichick CBS interview adds confusion<\/p>\n
Belichick said the clips make it appear that they were avoiding the question of how the couple met but that they have been open about meeting on a flight to\u00a0Palm Beach, Florida, in 2021. According to Hudson\u2019s Instagram, the duo met on\u00a0Feb. 11, 2021. Hudson, who turned 24 in April, was 19 at the time. Belichick, who recently turned 73, was 68.<\/p>\n
The first-year UNC head coach said the eight-minute segment that aired \u201cdoes not reflect the productive 35-minute conversation we had, which covered a wide range of topics related to my career. Instead, it presents selectively edited clips and stills from just a few minutes of the interview to suggest a false narrative \u2013 that Jordon was attempting to control the conversation \u2013 which is simply not true.\u201d<\/p>\n
His literary management company, InkWell, said the interview occurred earlier this month with the goal of discussing the book, his life and evaluating how he\u2019s done his job.<\/p>\n
\u201cThe nature and orientation of the discussion was known in advance to Bill and to\u00a0CBS. And indeed, Bill did talk football,\u201d the second statement says. \u201cBut the segment that was shown to the public veered into a discussion of Bill\u2019s personal life and away from the subject of his book, resulting in a raft of hostile social media posts about his personal life.<\/p>\n
\u201cBill has written an authoritative and entertaining book about success that should be judged by its contents, not by the clicks generated by the segment.\u201d<\/p>\n
On Tuesday, Hudson shared a screenshot of an email allegedly sent from Belichick about the book and promising a full statement. She did not release anything separately.<\/p>\n
Hudson is not a\u00a0University of North Carolina\u00a0employee nor is she a contracted vendor.<\/p>\n
The\u00a0News & Observer\u00a0contacted athletics communications on Tuesday, with questions including: If Carolina was aware of his commitment to the interview; how the university defines Hudson\u2019s role; if the university has plans to hire Hudson due to the nature of her role; if it has at any time discussed procedures to ensure harmony between UNC and non-UNC activities; and if the university has discussed when its interests and authority take precedence since Belichick is an employee of a state institution.<\/p>\n
The questions went unanswered.<\/p>\n
\u201cJordon is not employed by the university,\u201d a spokesperson said in an email on Wednesday morning. \u201cWe are not going to comment on Coach Belichick\u2019s personal business.\u201d<\/p>\n
The N&O has also requested documents regarding Hudson\u2019s building access, payments or reimbursements, and communications.<\/p>\n
Despite not being employed by the school, Hudson\u2019s public actions have seemingly portrayed her as an unofficial communications and administrative assistant for Belichick. He has requested her to be copied on all electronic communications to him and she gave instructions on how the university should handle staff announcements, which included Belichick\u2019s two sons, and negative social media comments.<\/p>\n
Hudson was present at the Tar Heels\u2019 first spring practice, which was open to the media, and the subsequent press conference.<\/p>\n
Earlier this year, North Carolina football was set to become the subject of a \u201cHard Knocks\u201d\u00a0documentary series\u00a0this spring due to the addition of\u00a0NFL Hall of Fame\u00a0coach\u00a0Bill Belichick. Reports say the deal, which was set to be announced in early March, quickly fell apart and claim Hudson played a key role in ending the effort.<\/p>\n
Hudson\u2019s LinkedIn profile lists her as the Chief Operating Officer of\u00a0Belichick Productions\u00a0from August 2024-February 2025, though this is not a registered corporation in the state of\u00a0Massachusetts.<\/p>\n
Belichick signed a document with the\u00a0U.S. Patent and Trademark Office\u00a0applying for the protection of 14 phrases, including \u201cChapel Bill.\u201d The company listed on the trademark applications was TCE Rights Management, a new company created on\u00a0March 28. Hudson is listed as its manager in the\u00a0Massachusetts Corporation Database.<\/p>\n
The database also lists Hudson as the manager of\u00a0Chapel Bill LLC,\u00a0BBS Version LLC,\u00a0All BB Team LLC\u00a0and\u00a0Coach Show LLC. All were formed within the past five months, with BBS Version being approved as a business on\u00a0March 20.<\/p>\n
Belichick was hired in December to replace longtime coach\u00a0Mack Brown. Hudson was in attendance at his introductory press conference. She has publicly retweeted and \u201cliked\u201d supportive comments on Twitter and Instagram, including those replying to criticism.<\/p>\n
\u2014 Jadyn Watson-Fisher \/ The News & Observer (Raleigh)<\/p>\n
\u00a92025 Raleigh News & Observer. Visit\u00a0newsobserver.com. Distributed by\u00a0Tribune Content Agency, LLC.<\/p>\n
Originally Published: April 30, 2025 at 3:44 PM EDT<\/p>\n","protected":false},"excerpt":{"rendered":"North Carolina football coach Bill Belichick defended his girlfriend, Jordon Hudson, and criticized CBS in a Wednesday statement…\n","protected":false},"author":2,"featured_media":13751,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[2026],"tags":[3851,7,929,28,88,941],"class_list":{"0":"post-13750","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-football","8":"tag-bill-belichick","9":"tag-football","10":"tag-latest-headlines","11":"tag-nation","12":"tag-news","13":"tag-north-carolina"},"share_on_mastodon":{"url":"https:\/\/channels.im\/@nfl\/114429556657887092","error":""},"_links":{"self":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts\/13750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/comments?post=13750"}],"version-history":[{"count":0,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts\/13750\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/media\/13751"}],"wp:attachment":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/media?parent=13750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/categories?post=13750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/tags?post=13750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}