![\"Chiefs](\"https:\/\/www.rawchili.com\/nfl\/wp-content\/uploads\/2025\/07\/1752060973_12_960x0.jpg\")
<\/p>\n<\/p>\n
Chiefs quarterback Patrick Mahomes takes “The Patrick Plunge” in his fourth Coors Light commercial.<\/p>\n
Coors Light<\/p>\n
Patrick Mahomes\u2019 fourth advertising campaign with Coors Light whimsically matches the beverage\u2019s ice-cold branding with the Kansas City Chiefs quarterback\u2019s coolness under pressure.<\/p>\n
\u201cWe are obsessed with providing people with that experience of having a really cold, refreshing beer,\u201d Marcelo Pascoa, vice president of marketing for Coors, exclusively shared. \u201cHe has this ability to deal with even the most stressful situations with a chill state of mind.\u201d<\/p>\n
In the commercial<\/a>, which went live on digital and social media on the morning of July 9, Mahomes takes \u201cThe Patrick Plunge\u201d in a cold tub that is actually a giant version of his head.<\/p>\n The cold tub not only plays on Mahomes possessing the clich\u00e9 of having ice water in his veins \u2014 with 19 fourth-quarter comebacks in the regular season and six more in the playoffs, where he has an astonishing postseason record of 17-4 \u2014 but also his dedication to recovering from vigorous workouts.<\/p>\n \u201cI want him built like a bumper car,\u201d Mahomes\u2019 personal trainer Bobby Stroupe said<\/a>. \u201cI kind of need that. He chooses to play that way.\u201d<\/p>\n Since the NFL doesn\u2019t permit its active players to endorse alcoholic beverages, Coors Light once again produced a clever work-around without specifically endorsing the beer.<\/p>\n Created by Mischief @ No Fixed Address agency, the ad was shot in a production studio in Texas, where Mahomes lives in the offseason, in April.<\/p>\n It took one day, and Mahomes was actually immersed in a cold tub during the day-long shoot, though staffers were obviously mindful to give the three-time Super Bowl MVP many breaks.<\/p>\n Patrick Mahomes films his latest Coors Light ad during a shoot at a production studio in April.<\/p>\n Coors Light<\/p>\n One of the comedic highlights ensues 30 seconds into the ad. As Mahomes closes his eyes and begins to enter a meditative state, a random, bearded man in a white robe walks in and confusingly states, \u201cThis isn\u2019t the sauna room.\u201d<\/p>\n Mahomes then tries to direct him, responding that it is: \u201cDown the hall to the left.\u201d<\/p>\n How Fans Can Participate<\/p>\n Starting July 15 \u2014 in honor of Mahomes\u2019 jersey number \u2014 fans can purchase a Mini Patrick Plunge beer koozie on Coors Light\u2019s website. There are a limited amount of Mini Patrick Plunges, and they cost $40, and proceeds benefit Mahomes\u2019 15 and the Mahomies Foundation, which seeks to improve the lives of children in need through initiatives that focus on health and wellness.<\/p>\n Mahomes\u2019 foundation is also the recipient of another promotion tied to this commercial. The first 60 fans to visit the Patrick Plunge tab on the Coors Light website and donate $15 donation to 15 and the Mahomies can plunge into the exact same giant Mahomes head that the quarterback did during the commercial.<\/p>\n \u201cYou can get into Patrick\u2019s head metaphorically,\u201d Pascoa said. \u201cBut we also want people to be able literally get inside his head.\u201d<\/p>\n That Patrick Plunge will take place at KC Live! in the Power & Light District of downtown Kansas City, Mo. on July 19.<\/p>\n Mahomes, though, won\u2019t be there. He\u2019ll be finishing preparation for his ninth training camp, which begins on July 22 in St. Joseph, Mo.<\/p>\n \u201cIt seems like the offseason gets shorter and shorter every single year,\u201d Mahomes said. \u201cBut that\u2019s part of the process, man.\u201d<\/p>\n Patrick Mahomes\u2019 Previous Commercials<\/p>\n The process of creating a Coors Light campaign for Mahomes has become an annual tradition.<\/p>\n \u201cWe have amazing creative partners,\u201d Pascoa said. \u201cThey understand the brand. They understand Patrick and who he is and what he stands for.\u201d<\/p>\n Last year Mahomes was on top of a Coors Light train during a blizzard as he was getting ready to film a glitzy, high-action commercial when an on-set producer stops production to remind him of the NFL rule preventing athletes from endorsing alcohol. To preserve the commercial, they decide to bury it in a high-tech time capsule.<\/p>\n Two years ago Coors Light came up with an amusing play on words and had Mahomes hanging out with the \u201cCoors Light Bear<\/a>.\u201d<\/p>\n In the ad three summers ago, another pun had Mahomes promoting a Coors-brand flashlight called \u201cThe Coors Light\u201d<\/a> instead of Coors Light.<\/p>\n Because Mahomes is the face of the NFL, it\u2019s no surprise that Coors Light is just one of the brands for whom Mahomes is a spokesman. He also endorses Adidas, State Farm, Subway, T-Mobile, Oakley, BioSteel, BOSS, CommunityAmerica Credit Union, Essentia Water, Head & Shoulders, Hy-Vee, Hyperice, T-Mobile, Whoop, AirShare and Throne SPORT COFFEE<\/a>.<\/p>\n One of the NFL\u2019s best players has become one of its best pitchmen.<\/p>\n \u201c(He\u2019s) so easy to work with,\u201d Pascoa said.<\/p>\n","protected":false},"excerpt":{"rendered":"Chiefs quarterback Patrick Mahomes takes “The Patrick Plunge” in his fourth Coors Light commercial. Coors Light Patrick Mahomes\u2019…\n","protected":false},"author":2,"featured_media":193409,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2063],"tags":[9647,346,41796,7,118,110,2438,2437,6,499,41797],"class_list":{"0":"post-193408","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-kansas-city-chiefs","8":"tag-advertising","9":"tag-chiefs","10":"tag-coors-light","11":"tag-football","12":"tag-kansas-city","13":"tag-kansas-city-chiefs","14":"tag-kansascity","15":"tag-kansascitychiefs","16":"tag-nfl","17":"tag-patrick-mahomes","18":"tag-the-patrick-plunge"},"share_on_mastodon":{"url":"https:\/\/channels.im\/@nfl\/114823075527123677","error":""},"_links":{"self":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts\/193408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/comments?post=193408"}],"version-history":[{"count":0,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts\/193408\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/media\/193409"}],"wp:attachment":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/media?parent=193408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/categories?post=193408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/tags?post=193408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}