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CHICAGO (WGN<\/a>) \u2014 The Chicago Bears sent out a survey this week, aiming to gauge interest in a variety of topics that come with building a new football stadium.<\/p>\n The survey was sent out in an email to an array of opted-in ticket holders, from season ticket holders to single-game buyers, others in the team\u2019s promotional database, as well as an external panel the Bears purchased to represent fans outside of their database and non-fans.<\/p>\n Advertisement<\/p>\n \u201cThe Chicago Bears are committed to building a new fixed-roof stadium that provides an exemplary fan experience,\u201d a statement from the Bears said. \u201cFan feedback is critical to the development of our plan. We regularly survey fans, businesses and residents on a variety of issues pertaining to Chicago Bears football.\u00a0This allows us to stay connected to the communities we serve and make informed decisions across our business operations.\u201d<\/p>\n A spokesperson with the Bears shared a copy of the email with WGN-TV, and I took the survey to see what the franchise was looking to find out.<\/p>\n For transparency\u2019s sake, I approached the survey as if I were a 28-year-old NFL football fan living in Chicago, working a different job with the same salary I currently have.<\/p>\n Here\u2019s how it went.<\/p>\n Advertisement<\/p>\n The Preamble<\/p>\n After clicking on the survey link, I was prompted with the following message.<\/p>\n \u201cWe sincerely appreciate your interest and participation in this research survey!<\/p>\n \u201cThis survey will take approximately 20 to 25 minutes to complete. During the survey, we ask that you do not use your browser\u2019s back button as it may disrupt your survey experience. Please read each question and answer carefully, as answers cannot be edited once you leave each page. Reference links and images will be provided in each question as applicable. \u201cBy submitting this form, I agree to the\u00a0Terms & Conditions\u00a0of The Chicago Bears Football Club, Inc. (the \u201cChicago Bears\u201d) and understand that my personal information will be used as described in the Chicago Bears\u2019\u00a0Privacy Policy. I also acknowledge and agree that this survey is being conducted for informational and research purposes. Any descriptions, references to features, services, products, pricing, amenities, or related information presented in the survey are hypothetical in nature and do not constitute an offer, promise, or commitment by the Chicago Bears or any affiliated entity. No part of this survey shall be construed as an offer to sell, license, or provide any product or service, and there is no guarantee that any of the concepts or features described will be developed, released, or made available in any form or at any time. Furthermore, I acknowledge that my participation in this survey is entirely voluntary.<\/p>\n \u201cBy clicking the checkbox, I acknowledge that I have read these terms and conditions and agree to be bound by them.\u201d<\/p>\n Opening Questions<\/p>\n The Survey opened up with an array of demographic questions \u2013 zip code I live in, household income, ticket purchase status, etc.<\/p>\n Advertisement<\/p>\n Next, there was an \u201cAbout\u201d section with a title that read \u201cNew Chicago Bears Stadium.\u201d<\/p>\n Here\u2019s what the description said below the title:<\/p>\n \u201cThe Chicago Bears, a proud part of the community for over a century, have shared plans to build a new, enclosed stadium located in Chicagoland.<\/p>\n \u201cThis new stadium would host Bears home games, serve a variety of community needs, and attract approximately 20 top-tier sports and entertainment events each year from around the world.<\/p>\n \u201cDesigned to enhance the fan experience, the stadium will feature improved seating options and upgraded amenities, including better concessions, expanded concourses, modern technology, and more.<\/p>\n \u201cThis survey is designed to gather your feedback, especially regarding seating options and pricing.\u201d<\/p>\n After hitting \u201cnext,\u201d the survey transitioned into a checklist of events the Bears think I might be likely to attend before and after a Chicago home game.<\/p>\n Advertisement<\/p>\n After that, it asked me about the primary method of transportation to attend Bears games at a hypothetical new stadium, before asking them to rank parking preferences and non-gameday event options I might consider visiting the new stadium for.<\/p>\n VIP Tailgating<\/p>\n Next, the survey had a second \u201cAbout\u201d section titled \u201cVIP Tailgating.\u201d<\/p>\n Here is what the description said:<\/p>\n \u201cA new stadium could offer an exclusive VIP pre-game hospitality area, located conveniently outside the venue. This premium space could feature a climate-controlled environment with a variety of open seating options for socializing and dining.<\/p>\n Advertisement<\/p>\n \u201cVIP pre-game hospitality buyers would enjoy high-end food and beverage offerings such as hand-carved meats, oven-fired pizzas, and a fully stocked bar with signature cocktails, craft beers, and fine wines to enhance the pre-game festivities.<\/p>\n \u201cVIP Tailgating passes could be available on a seasonal or per-game basis.\u201d<\/p>\n The survey then asked about my personal interest in VIP tailgating, whether or not I would be interested in purchasing VIP Tailgating passes on a seasonal or per-game basis, and whether food and beverage amenities should be all-inclusive or \u00e0 la carte.<\/p>\n A series of questions then followed that asked me to gauge price interest on an all-inclusive VIP Tailgating pass at $600, $500 and $400, before asking me to gauge my interest in a $150 \u00e0 la carte VIP Tailgating pass.<\/p>\n Advertisement<\/p>\n The survey then asked me to give a percentage likelihood of them following through on a decision to purchase a VIP Tailgating pass.<\/p>\n Gameday Experience<\/p>\n After completing the VIP Tailgating portion of the survey, I was prompted with another message.<\/p>\n \u201cThank you for your responses so far! We will now invite you to share your thoughts on what the future game day experience at a new Bears stadium could look like.\u201d<\/p>\n The next section begins with a question of how I felt about the construction of a new Bears stadium, ranging from very positively, to neutral, to very negatively. The survey then asked for three single words to describe why I chose my answer.<\/p>\n Advertisement<\/p>\n The survey then followed up with questions on my likelihood to buy season tickets at a new stadium, and\/or how many reserved seats I would purchase on a per-game basis.<\/p>\n The next several questions after that switched back to demographic information\u2014gender, age range and household size before asking for any additional input on a new Chicago Bears stadium.<\/p>\n I was then redirected back to the Chicago Bears website home page.<\/p>\n Conclusion<\/p>\n The Bears are doing their due diligence to properly sort out building a new stadium in this ongoing saga that has played out over the last several years.<\/p>\n Did the survey unveil any golden nuggets pointing toward a concrete choice to move to Arlington Heights or stay put along the lakefront in the city? No, but WGN-TV\u2019s most recent reporting suggests the suburbs are the more likely destination at this point.<\/p>\n Mayor Johnson says he wants the Bears to stay in the city and has done everything he can \u2014 now it\u2019s out of his control <\/a><\/p>\n Advertisement<\/p>\n
\u201cThank you for your continued support and interest in the Chicago Bears.<\/p>\n