Buffalo Bills star and reigning NFL MVP Josh Allen has been “hired” as the “Director of Billustration” at New Era Cap,\u00a0becoming the first ambassador to receive an investment and equity stake in the company.\u00a0<\/p>\n
As part of the new “role,” Allen designed an exclusive 9FORTY\u00ae Billustration Team Cap\u00a0inspired by Allen’s hand drawn Bills logo, which were created in collaboration with Oishei Children\u2019s Hospital and the Patricia Allen Fund. This season, Allen will wear nine different caps, each of which were specially customized by OCH patients, at each Bills home game. After each game, the worn cap will be auctioned off with proceeds going to the Patricia Allen Fund, which benefits critical care teams at OCH.\u00a0\u00a0<\/p>\n
\u201cBuffalo has become home for me and giving back to the community through my partnership with New Era means a lot,” said Allen. \u201cThe long-term partnership we have built over the years is personal. New Era has believed in me since I was a rookie, and I believe in the brand and where we are going. In my new role as Director of Billustration, I want to create something that connects football, fashion, and the amazing kids who inspire me every day.\u201d\u00a0\u00a0<\/p>\n