{"id":235171,"date":"2025-07-25T14:19:13","date_gmt":"2025-07-25T14:19:13","guid":{"rendered":"https:\/\/www.rawchili.com\/nfl\/235171\/"},"modified":"2025-07-25T14:19:13","modified_gmt":"2025-07-25T14:19:13","slug":"buffalo-bills-qb-josh-allen-reacts-as-sister-nicala-madden-launches-baby-clothing-line-with-a-no-17-twist-nfl-news","status":"publish","type":"post","link":"https:\/\/www.rawchili.com\/nfl\/235171\/","title":{"rendered":"Buffalo Bills QB Josh Allen reacts as sister Nicala Madden launches baby clothing line with a No. 17 twist | NFL News"},"content":{"rendered":"

\"BuffaloJosh Allen\u2019s sister Nicala Madden honors Bills QB with new baby pajama line. Buffalo Bills quarterback Josh Allen is no stranger to big moments, but this time it was his sister, Nicala Madden, who stole the spotlight. Just before the 2025 NFL season kicks off, Allen took a break from training camp at St. John Fisher University to celebrate a special milestone in his family. His older sister has launched a new baby clothing line \u2013 and it\u2019s rather personal. The launch came with a heartfelt tribute to Allen, who just capped off a record-setting year in 2024, including winning the AP NFL MVP award and becoming the first quarterback to notch 40+ total touchdowns in five straight seasons.<\/p>\n

Allen praises his sister\u2019s new brand with emotional four-word message<\/p>\n

Nicala Madden, a former real estate agent from Fresno, California, co-founded a baby pajama brand called Little Dreamers Co. with her business partner Tory. On Thursday, July 24, the company dropped a new line of bamboo baby pajamas. What made the release extra special was the theme: the collection is called \u201c17 Sideline Snuggles\u201d \u2013 a heartwarming nod to Allen\u2019s jersey number.As soon as the new line went live, Allen shared his sister\u2019s Instagram post on his story and added a proud and emotional caption: \u201cSO proud of you, sis.\u201d He also encouraged his fans to take a look for themselves, adding, \u201cGo check out @littledreamerscompany.\u201d<\/p>\n

Nicala Madden honors the Buffalo Bills QB with game day baby wear<\/p>\n

This isn\u2019t the first time Nicala has publicly shown her support for her NFL star brother. Back on January 26, just ahead of the AFC Championship Game against the Kansas City Chiefs, she wore a custom jacket with Allen\u2019s number 17 on it. She even posted a shoutout at the time, writing, \u201cThank you Leveled Up Buffalo, for getting us girls blinged out for game day. So sweet of you! \ud83d\udc99\u2764\ufe0f.\u201dEven with all the success, Allen made it clear that his sister\u2019s support behind the scenes has meant everything. And now, the tables have turned, as Nicala drew inspiration from her brother for her new venture.<\/p>\n

FAQs<\/p>\n

Q: What is the name of Nicala Madden\u2019s new baby clothing brand?A: The brand is called Little Dreamers Co., and it focuses on soft bamboo pajamas for babies.Q: What is the connection between Josh Allen and the \u201c17 Sideline Snuggles\u201d collection?A: The number 17 in the pajama line is a tribute to Josh Allen\u2019s jersey number with the Buffalo Bills.Q: When does the presale for the \u201c17 Sideline Snuggles\u201d pajamas end?A: The presale ends on July 29, with shipping expected 30 to 45 business days afterward.Also read: Cleveland Browns add first brown helmet in 79-year franchise history with Alpha Dawg \u2013 Here\u2019s what fans think<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Josh Allen\u2019s sister Nicala Madden honors Bills QB with new baby pajama line. Buffalo Bills quarterback Josh Allen…\n","protected":false},"author":2,"featured_media":235172,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2048],"tags":[423,215,214,53,2086,7,872,47972,6,38238,47971],"class_list":{"0":"post-235171","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-buffalo-bills","8":"tag-afc-championship-game","9":"tag-bills","10":"tag-buffalo","11":"tag-buffalo-bills","12":"tag-buffalobills","13":"tag-football","14":"tag-josh-allen","15":"tag-little-dreamers-co","16":"tag-nfl","17":"tag-nfl-mvp-award","18":"tag-nicala-madden"},"share_on_mastodon":{"url":"https:\/\/channels.im\/@nfl\/114914313142352593","error":""},"_links":{"self":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts\/235171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/comments?post=235171"}],"version-history":[{"count":0,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts\/235171\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/media\/235172"}],"wp:attachment":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/media?parent=235171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/categories?post=235171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/tags?post=235171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}