{"id":269897,"date":"2025-08-07T20:42:13","date_gmt":"2025-08-07T20:42:13","guid":{"rendered":"https:\/\/www.rawchili.com\/nfl\/269897\/"},"modified":"2025-08-07T20:42:13","modified_gmt":"2025-08-07T20:42:13","slug":"bud-light-nfl-parachute-ad-sees-peyton-manning-fall-for-bud","status":"publish","type":"post","link":"https:\/\/www.rawchili.com\/nfl\/269897\/","title":{"rendered":"Bud Light NFL Parachute Ad Sees Peyton Manning Fall for Bud"},"content":{"rendered":"

\n\tFor the perennial NFL<\/a> sponsor Bud Light, Peyton Manning and a distinctly slapstick sense of humor appear to have brewed up a winning formula.<\/p>\n

\n\tThe adult beverage brand, also one of the biggest advertisers in the U.S., is kicking off its 2025-2026 NFL campaign this week, once again turning to Peyton Manning for a sixth spot for the company.<\/p>\n

\n\tAccording to Todd Allen, senior vp, marketing for Bud Light at Anheuser-Busch, the campaign can actually be traced to the Netflix series Quarterback, which is produced by Manning\u2019s Omaha Productions, and which Bud Light partnered on via a social campaign called \u201cArmchair Quarterback.\u201d<\/p>\n

\n\t\u201cWe parodied the great lengths the quarterbacks were going through with our own version of a digital comedic short with Armchair Quarterback showing the great lengths our fans are going to for their favorite team,\u201d Allen says. \u201cSo we\u2019re kind of taking that theme into the regular season now. As the official beer sponsor the NFL for almost three decades, we\u2019ve seen the great lengths fans go to for their favorite team and for their favorite beer, Bud Light, and we want to show the great lengths that we will go to for our fans as well this this NFL season.\u201d<\/p>\n

\n\tThe result is an NFL kickoff commercial called \u201cParachute,\u201d which sees Manning, well, let Allen explain:<\/p>\n

\n\t\u201cWe really wanted to show, in a fun over the top way, the great lengths that fans will go to for an ice cold, clean, crisp Bud Light,\u201d he says. \u201cSo we thought no better way to show that than to have Peyton Manning as an NFL airman coming in on a parachute to kick off the season. He\u2019s about to land on the field, but then he calls his patented audible with \u2018Omaha\u2019 and veers course as he sees a Bud Light that he wants to go for instead of landing on the field.\u201d<\/p>\n

\n\tHijinks ensue, as you can watch below:<\/p>\n<\/p>\n

\n\t\u201cWe think it\u2019s a great way to show the great lengths that our fans will go to for the official beer of the NFL, and he was a great sport in filming it as well,\u201d Allen adds.<\/p>\n

\n\tThe spot prominently features the wacky humor that has become a staple of Bud Light advertising<\/a> (see this year\u2019s Super Bowl ad, \u201cBig Men on Cul De Sac,\u201d<\/a> which features Manning alongside fellow Bud Light regulars Shane Gillis and Post Malone), and Allen says that the brand enjoys leaning into the absurdity.<\/p>\n

\n\t\u201cOur signature humor has become a bit of a cornerstone of all of our advertising over the years,\u201d Allen says. \u201cSo we\u2019re going to keep that rolling with this year\u2019s campaign, especially with the NFL, and show up in a fun, hilarious way and exaggerating those over the top moments.\u201d<\/p>\n

\n\t\u201cThis Bud Light campaign captures the go-all-out spirit that NFL fans bring to their team each season,\u201d adds Manning in a statement. \u201cWhether you\u2019re going \u2018jumping-out-of-a plane\u2019 big or more low-key and just enjoying a beer at home, Bud Light helps to celebrate the love we all have for the game.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"For the perennial NFL sponsor Bud Light, Peyton Manning and a distinctly slapstick sense of humor appear to…\n","protected":false},"author":2,"featured_media":269898,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[9647,7,6],"class_list":{"0":"post-269897","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nfl","8":"tag-advertising","9":"tag-football","10":"tag-nfl"},"share_on_mastodon":{"url":"https:\/\/channels.im\/@nfl\/114989429547133601","error":""},"_links":{"self":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts\/269897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/comments?post=269897"}],"version-history":[{"count":0,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts\/269897\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/media\/269898"}],"wp:attachment":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/media?parent=269897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/categories?post=269897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/tags?post=269897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}