{"id":344480,"date":"2025-09-05T19:55:10","date_gmt":"2025-09-05T19:55:10","guid":{"rendered":"https:\/\/www.rawchili.com\/nfl\/344480\/"},"modified":"2025-09-05T19:55:10","modified_gmt":"2025-09-05T19:55:10","slug":"youtube-using-creators-to-enhance-broadcast-of-the-nfl-game-between-the-chiefs-and-the-chargers-2","status":"publish","type":"post","link":"https:\/\/www.rawchili.com\/nfl\/344480\/","title":{"rendered":"YouTube using creators to enhance broadcast of the NFL game between the Chiefs and the Chargers"},"content":{"rendered":"

Patrick Mahomes, Travis Kelce and Andy Reid\u2019s Kansas City Chiefs face Justin Herbert and Jim Harbaugh\u2019s Los Angeles Chargers in the most accessible game to viewers on Friday night in Brazil<\/a>.<\/p>\n

It\u2019s the first NFL game<\/a> streamed on YouTube and there will be plenty of unique elements surrounding the broadcast.<\/p>\n

The league and YouTube have assembled a lineup of content creators to enhance the viewing experience.<\/p>\n

Cam Newton, Brandon Marshall, Derek Carr and Tyrann Mathieu will be part of a pre-game and post-game shows hosted by Kay Adams.<\/p>\n

Donald De La Haye, known as \u201cDeestroying\u201d to millions of social media followers, will serve as a sideline creator \u2014 as opposed to the usual sideline reporter.<\/p>\n

Four creators will host their own \u201cWatch With\u201d streams on YouTube and YouTube TV \u2014 IShowSpeed and Tom Grossi in English and Robegrill and SKabeche in Spanish.<\/p>\n

\u201cIt\u2019s been an awesome journey. I used to do this at high school games, JV games and stuff, and now the fact that I\u2019m doing it at the highest level is amazing,\u201d Deestroying said. \u201cAnd it kind of carved out this brand new role as a sideline creator. It\u2019s awesome, man. It\u2019s new to everybody. It\u2019s knew to me. It\u2019s new to YouTube, new to the NFL, but I think it\u2019ll be awesome and we\u2019ll see a lot more of it to come.\u201d<\/p>\n

Deestroying is no stranger to football. He played college ball at Central Florida and was a kicker for the San Antonio Brahmas of the United Football League.<\/p>\n

Growing the sport globally has become a top priority for the NFL, which dominates ratings in the United States. The league has promoted flag football to increase participation in the sport around the world, helping it become part of the 2028 Los Angeles Olympics.<\/p>\n

Using content creators and influencers is a natural step forward.<\/p>\n

\u201cI think that it starts to show just the convergence of the creator world, the creator economy, together with the NFL,\u201d league executive Ian Trombetta said. \u201cThere\u2019s so much interest in what our players are doing and you\u2019re seeing that clearly across the league, whether it be with our existing players or our legends like Cam Newton and others who\u2019ve really leaned into YouTube as a platform. The Kelce brothers are another great example of that. So it\u2019s just this wonderful convergence of creativity and sport. And I think that led us to this place where they\u2019re integrating and give YouTube a lot of credit. They\u2019ve found ways to put forward creators that make sense in these different environments and different situations.\u201d<\/p>\n

Grossi, a Green Bay Packers fan, has been watching games with fans on YouTube for almost a decade. He\u2019s aiming to break his streaming record of 51,000 people watching a game with him.<\/p>\n

\u201cI love football and I love the Packers,\u201d Grossi said. \u201cTo be able to stream these games and have actual fan interaction throughout the game and kind of create that communal sense of we\u2019re all fans watching the game together, I think it just gives folks a different way to engage with football that maybe they haven\u2019t before.\u201d<\/p>\n

The NFL has exclusively streamed games before on NBCUniversal\u2019s Peacock, Amazon\u2019s Prime Video and Netflix, but those required subscriptions. The Chiefs-Chargers game is available to anyone with access to the internet. That makes it a first.<\/p>\n

\u201cOur thesis around bringing an NFL game to YouTube wasn\u2019t just sort of lift and shift from any other network, it was about how do we make it feel uniquely YouTube?\u201d YouTube executive Angela Courtin said. \u201cAnd the thing that is unique to YouTube, more so than any other platform, is our creator community. And that means bringing creators who are football fans, who talk about their content around football.\u201d<\/p>\n

___<\/p>\n

AP NFL: https:\/\/apnews.com\/hub\/nfl<\/a><\/p>\n

Copyright 2025 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.<\/p>\n","protected":false},"excerpt":{"rendered":"Patrick Mahomes, Travis Kelce and Andy Reid\u2019s Kansas City Chiefs face Justin Herbert and Jim Harbaugh\u2019s Los Angeles…\n","protected":false},"author":2,"featured_media":344481,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2063],"tags":[501,62194,11378,11963,7571,346,496,62195,441,7,62196,1012,1159,118,110,2438,2437,6,499,9,500,8530,573],"class_list":{"0":"post-344480","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-kansas-city-chiefs","8":"tag-andy-reid","9":"tag-angela-courtin","10":"tag-brandon-marshall","11":"tag-business","12":"tag-cam-newton","13":"tag-chiefs","14":"tag-derek-carr","15":"tag-donald-de-la-haye","16":"tag-entertainment","17":"tag-football","18":"tag-ian-trombetta","19":"tag-jim-harbaugh","20":"tag-justin-herbert","21":"tag-kansas-city","22":"tag-kansas-city-chiefs","23":"tag-kansascity","24":"tag-kansascitychiefs","25":"tag-nfl","26":"tag-patrick-mahomes","27":"tag-sports","28":"tag-travis-kelce","29":"tag-tyrann-mathieu","30":"tag-u-s-news"},"share_on_mastodon":{"url":"https:\/\/channels.im\/@nfl\/115153451391204733","error":""},"_links":{"self":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts\/344480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/comments?post=344480"}],"version-history":[{"count":0,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts\/344480\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/media\/344481"}],"wp:attachment":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/media?parent=344480"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/categories?post=344480"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/tags?post=344480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}