Bill Belichick seems to be putting Jordon Hudson on the sidelines when it comes to managing his brand.\u00a0<\/p>\n
At least in one instance.<\/p>\n
The six-time Super Bowl-winning head coach and first-year University of North Carolina football bench boss had former Bears vice president of communications Brandon Faber with him while he spoke at NYU\u2019s Stern School of Business, Page Six reported<\/a>.<\/p>\n Hudson, 24, was in New York and planned to attend, but she was not spotted at the event, according to the report.\u00a0<\/p>\n Pro Football Talk was first to report that Belichick had been in talks to have Faber come on to assist him.\u00a0<\/p>\n More from the event to get a better feel of what it looked and sounded like. pic.twitter.com\/1hArJ8CTZw<\/a><\/p>\n \u2014 Zach Gelb (@ZachGelb) May 7, 2025<\/a> <\/p>\n Bill Belichick and Jordon Hudson on the red carpet before Super Bowl LIX NFL Honors at Saenger Theatre. USA TODAY Sports via Reuters Con<\/p>\n Radio host Zach Gelb posted<\/a> on social media that his cousin was in attendance at the NYU-community-only event and that there was no sign of the former cheerleader, who is dating the 73-year-old football coach.<\/p>\n Belichick did take questions, but they did need to be submitted, Gelb also wrote.\u00a0<\/p>\n The NYU event focused on Belichick discussing leadership and what makes a good team and the ex-Patriots coach stayed to sign copies of his book, \u201cThe Art of Winning.\u201d\u00a0<\/p>\n Brandon Faber Brandon Faber\/X<\/p>\n Hudson\u2019s presence around Belichick<\/a> has gained more attention in the days and weeks following the awkward interview he did with \u201cCBS Sunday Morning\u201d<\/a> in April, where Hudson was described as a \u201cconstant presence\u201d during the interview and stepped in to stop a question about how the couple met.\u00a0<\/p>\n Hudson seemingly acted as Belichick\u2019s manager \u2014 the football coach said he has a \u201cpersonal and professional relationship\u201d with Hudson in a statement \u2014 and her influence over him had been a growing story.\u00a0<\/p>\n Bill Belichick during his CBS interview. CBS<\/p>\n \u201cCooler heads may be starting to prevail,\u201d a source told Page Six. \u201cHer influence may be waning.\u201d<\/p>\n All the drama has come before Belichick has even coached his first regular season football game at UNC.\u00a0<\/p>\n Belichick is taking over a college football program for the first time in his career after rising through the ranks in the NFL over nearly half a century.\u00a0<\/p>\n \t\t\t\t\t\t