{"id":435794,"date":"2025-10-10T17:29:11","date_gmt":"2025-10-10T17:29:11","guid":{"rendered":"https:\/\/www.rawchili.com\/nfl\/435794\/"},"modified":"2025-10-10T17:29:11","modified_gmt":"2025-10-10T17:29:11","slug":"topman-inks-u-k-deal-with-new-york-jets-ahead-of-nfl-game-in-london","status":"publish","type":"post","link":"https:\/\/www.rawchili.com\/nfl\/435794\/","title":{"rendered":"Topman Inks U.K. Deal With New York Jets Ahead of NFL Game in London"},"content":{"rendered":"

\n\tLONDON<\/a> \u2014 Topman<\/a> is broadening its retail and cultural reach, partnering with the New York Jets<\/a> on a clothing collection and campaign ahead of a game against the Denver Broncos here on Sunday.<\/p>\n

\n\tThe partnership launched Friday with the debut of the\u00a0Topman\u00a0x New York Jets edit on Topshop.com<\/a>, which features looks \u201cinspired by the confidence and energy\u201d of the Jets both on and off the field, according to Topman.<\/p>\n

\n\tThe new campaign stars Jets starting players Andre Cisco and Will McDonald. They\u2019ve been styled by Jay Tagle in Topman\u00a0\u201cgame day\u201d looks which are meant to fuse British creativity \u201cwith bold New York attitude.\u201d<\/p>\n

\n\tThe new collection features tailoring, layered streetwear and contemporary utility pieces. Prices range from 14 pounds for a white T-shirt to 300 pounds for a leather coat. A gray herringbone double-breasted blazer costs 120 pounds.<\/p>\n

\n\t\u201cLondon<\/a> and New York have a dynamic energy and spirit that we\u2019re capturing with this partnership,\u201d said Moses Rashid, global marketing director at Topshop<\/a> and Topman. \u201cThis marks an exciting step for\u00a0Topman\u00a0as we continue to connect with audiences through culture, creativity and collaboration.\u201d<\/p>\n

\n\tThe New York Jets also have historic ties to London. The team\u2019s owner and chairman, Robert \u201cWoody\u201d Johnson<\/a>, served as the U.S. ambassador to the U.K. from 2017 to 2021, during President Donald Trump\u2019s first term in office.<\/p>\n

\t\t\t\t\t\t\"A<\/p>\n

\t\t\t\t\tA look from the Topman\u00a0x New York Jets Edit worn by Will McDonald.<\/p>\n

\n\tThe Jets deal is part of a wider strategy by Topshop<\/a> and Topman, which are majority-owned by Danish retail giant Bestseller, to raise their profile and return to physical retail in the U.K.<\/p>\n

\n\tLast month, the brands opened an in-store residency at Liberty, marking their return to physical retail. The space, on Liberty\u2019s second floor, was transformed with an industrial edge and a music vibe with fly-postering installations and stacked speaker walls.<\/p>\n

\n\tIn February, Topshop and Topman will land at 32 John Lewis stores in the U.K. The assortment will include cult denim styles,\u00a0statement jackets, and\u00a0trend-led wardrobe staples. Topman will offer a focused edit of\u00a0modern menswear essentials, from\u00a0tailored outerwear\u00a0to\u00a0everyday basics.<\/p>\n

\n\tLast month, Topman launched a limited-edition collaboration with the contemporary artist Mason Newman, part of the brand\u2019s commitment to pioneer emerging talent. <\/p>\n

\n\tWhen Sir Philip Green\u2019s now-defunct Arcadia Group owned Topshop and Topman, they sold capsule collections by emerging talents such as JW Anderson, Christopher Kane and Mary Katrantzou. Topshop also had a string of successful collaborations with Kate Moss. \u00a0<\/p>\n

\n\tNewman\u2019s is known for blending fashion, music and street culture, and the new collection is called Romance at the Rodeo. It features colorful, print-heavy and embroidered pieces made from jersey and heavyweight sweats, with a sophisticated cowboy aesthetic.<\/p>\n","protected":false},"excerpt":{"rendered":"LONDON \u2014 Topman is broadening its retail and cultural reach, partnering with the New York Jets on a…\n","protected":false},"author":2,"featured_media":435795,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2051],"tags":[7,226,10732,1917,255,2321,2097,6,73711,73689],"class_list":{"0":"post-435794","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-new-york-jets","8":"tag-football","9":"tag-jets","10":"tag-london","11":"tag-new-york","12":"tag-new-york-jets","13":"tag-newyork","14":"tag-newyorkjets","15":"tag-nfl","16":"tag-topman-design","17":"tag-topshop"},"share_on_mastodon":{"url":"https:\/\/channels.im\/@nfl\/115351058229749545","error":""},"_links":{"self":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts\/435794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/comments?post=435794"}],"version-history":[{"count":0,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts\/435794\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/media\/435795"}],"wp:attachment":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/media?parent=435794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/categories?post=435794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/tags?post=435794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}