Trevor Lawrence and the Jaguars scored their biggest win in years in front of the largest audience of Week 5.<\/p>\n
The latest edition of \u201cMonday Night Football\u201d (Chiefs-Jaguars) averaged 22.3 million viewers across ABC and ESPN, marking the first time this season that \u201cMNF\u201d was the most-watched game of the week.<\/p>\n
The Jaguars\u2019 thrilling win, which peaked at 25.4 million in the 11 PM ET quarter-hour, increased 40 percent from a cable-exclusive Saints-Chiefs game last year (15.91M). Since ESPN began airing \u201cMNF\u201d in 2006, only five regular season windows have averaged a larger audience, including one earlier this season (Lions-Ravens: 22.8M).<\/p>\n
Keep in mind that Nielsen did not begin including out-of-home viewing in its estimates until 2006 and did not do so in 100% of markets until February. In addition, Nielsen in September shifted to a new methodology that adds data from smart TVs and set-top boxes to its preexisting panel.<\/p>\n
Shifting to the Sunday windows, NBC\u2019s \u201cSunday Night Football\u201d (Patriots-Bills) averaged 21.9 million viewers across Nielsen and Adobe Analytics \u2014 up 4% and 7% respectively from a weather-delayed Cowboys-Steelers game last season (9.4, 20.3M). On a Nielsen-only basis, game averaged a 9.8 rating and 19.48 million.<\/p>\n
\u201cSNF\u201d was the most-watched NFL window of the day if one includes Adobe Analytics. On a Nielsen-only basis, it ranked third behind both FOX and CBS.<\/p>\n
FOX averaged a 9.6 and 20.33 million for its late doubleheader window (mostly Commanders-Chargers), down 3% in ratings but up a fraction of a percent from last year\u2019s equivalent window on CBS (9.9, 20.27M). Given the changes in Nielsen methodology over the past year \u2014 the February expansion of out-of-home viewing and September rollout of \u201cBig Data + Panel\u201d \u2014 viewership was almost certainly down, all things being equal.<\/p>\n
FOX says its national window is averaging 26.3 million viewers this season, up 3% from last year (25.6M), but that too is a small enough increase to be accounted for by Nielsen\u2019s changes.<\/p>\n
CBS averaged a 9.1 rating and 19.6 million for its singleheader, marking the network\u2019s most-watched singleheader window since 2013. As goes without saying, that stretch includes years when there was no out-of-home viewing included in Nielsen estimates. CBS dominated the early game slate, comfortably outpacing the FOX regional window at a 5.2 and 10.55 million.<\/p>\n
Rounding out the Sunday slate, NFL Network averaged a 2.9 and 6.4 million for the Vikings-Browns game from London, per Nielsen (6.04M) and Adobe Analytics. That is the third-largest audience for an International Series game on NFL Network and an increase of 12% and 21% respectively from Jets-Vikings in the same window last year.<\/p>\n
Going back to last week, Amazon\u2019s \u201cThursday Night Football\u201d (49ers-Rams) averaged a 6.6 and 14.79 million in Week 5 \u2014 officially up 20% in viewership from Buccaneers-Falcons last year (12.30M).<\/p>\n
It is official Nielsen policy to compare the current \u201cBig Data + Panel\u201d figures to last year\u2019s panel-only data, but because Prime Video released \u201cBig Data + Panel\u201d viewership last year, it is possible to make an apples-to-apples comparison. Versus the \u201cBig Data\u201d figure for Buccaneers-Falcons last year, 49ers-Rams increased 12% from 13.21 million.<\/p>\n","protected":false},"excerpt":{"rendered":"Trevor Lawrence and the Jaguars scored their biggest win in years in front of the largest audience of…\n","protected":false},"author":2,"featured_media":436316,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2063],"tags":[73766,73767,73768,63084,346,63085,65679,7,73769,118,110,2438,2437,16166,6,13886,7012,18248,7013,16026,8577,7014,16056,73770,73771,4032,1299,71032],"class_list":{"0":"post-436315","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-kansas-city-chiefs","8":"tag-49ers-tv-ratings","9":"tag-bills-tv-ratings","10":"tag-browns-tv-ratings","11":"tag-chargers-tv-ratings","12":"tag-chiefs","13":"tag-chiefs-tv-ratings","14":"tag-commanders-tv-ratings","15":"tag-football","16":"tag-jaguars-tv-ratings","17":"tag-kansas-city","18":"tag-kansas-city-chiefs","19":"tag-kansascity","20":"tag-kansascitychiefs","21":"tag-monday-night-football","22":"tag-nfl","23":"tag-nfl-international-games","24":"tag-nfl-on-abc","25":"tag-nfl-on-cbs","26":"tag-nfl-on-espn","27":"tag-nfl-on-fox","28":"tag-nfl-on-nbc","29":"tag-nfl-on-nfl-network","30":"tag-nfl-on-prime-video","31":"tag-patriots-tv-ratings","32":"tag-rams-tv-ratings","33":"tag-sunday-night-football","34":"tag-thursday-night-football","35":"tag-vikings-tv-ratings"},"share_on_mastodon":{"url":"","error":"Validation failed: Text character limit of 500 exceeded"},"_links":{"self":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts\/436315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/comments?post=436315"}],"version-history":[{"count":0,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts\/436315\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/media\/436316"}],"wp:attachment":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/media?parent=436315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/categories?post=436315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/tags?post=436315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}