Bill Belichick has finally taken the plunge.<\/p>\n
No, the University of North Carolina head football coach isn\u2019t cutting ties with Jordon Hudson\u2014the two are still going hot and heavy. But he and UNC have concluded that he has a PR problem. Pro Football Talk\u2019s Mike Florio initially reported<\/a> that Belichick was seeking PR help to rehabilitate his image just over a week ago<\/a>.<\/p>\n And that\u2019s where former Chicago Bears PR chief Brandon Faber comes in.<\/p>\n According to Florio, Belichick has been in talks with Faber for several months now. Sports Illustrated\u2019s Albert Breer reported<\/a> on Monday that the hire is almost finalized, even as Pablo Torre suggests there\u2019s an \u201cabsolutely real chance<\/a>\u201d the \u2018Hoodie\u2019 never ends up coaching at Chapel Hill.<\/p>\n Despite Florio\u2019s report that Belichick has been in extensive talks with Brandon Faber, a former PR chief for the Chicago Bulls and Blackhawks, it\u2019s UNC making the hire. While Faber\u2019s official title is still TBD \u2014 and it likely won\u2019t be \u201cBill Belichick\u2019s Chief PR Czar\u201d \u2014 Breer reports that he will essentially serve as the head of football communications for the program.<\/p>\n Additionally, Breer notes that Faber is set to attend the ACC coaches\u2019 meetings, which kick off today, Monday, May 12, in Amelia Island, Florida. That\u2019s as strong an indicator as any that he\u2019s nearing the final stages of the hiring process.<\/p>\n The fact that North Carolina is handling the hire itself should be a telltale sign. The coach and the university are aligned, both working to fix Belichick\u2019s off-field issues \u2014 a problem that, until now, he\u2019s refused to entertain.<\/p>\n But with his personal and professional life now inextricably linked to Hudson, Belichick can\u2019t avoid the reality any longer. Former players have weighed in, calling the age-gap relationship a \u201cdistraction<\/a>,\u201d with another even suggesting the Tar Heels should fire him<\/a>.<\/p>\n While that may seem drastic, it\u2019s not entirely off the table.<\/p>\n On June 1, 2025, Belichick\u2019s buyout clause with UNC drops dramatically from $10 million to just $1 million, making it a possible exit strategy.<\/p>\n Breer\u2019s sources indicate that Belichick is keenly aware of the criticism and how it\u2019s shaping public perception of him. At this point, he\u2019s far from having it all figured out, but UNC\u2019s decision to hire Faber signals that both the coach and the university are finally taking steps to manage the situation.<\/p>\n","protected":false},"excerpt":{"rendered":"Bill Belichick has finally taken the plunge. No, the University of North Carolina head football coach isn\u2019t cutting…\n","protected":false},"author":2,"featured_media":45472,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[2026],"tags":[3851,15758,7,4406,4717],"class_list":{"0":"post-45471","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-football","8":"tag-bill-belichick","9":"tag-brandon-faber","10":"tag-football","11":"tag-jordon-hudson","12":"tag-north-carolina-tar-heels"},"share_on_mastodon":{"url":"https:\/\/channels.im\/@nfl\/114497744059876762","error":""},"_links":{"self":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts\/45471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/comments?post=45471"}],"version-history":[{"count":0,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts\/45471\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/media\/45472"}],"wp:attachment":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/media?parent=45471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/categories?post=45471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/tags?post=45471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}