which averaged nearly 34 million viewers on FOX<\/a>. <\/p>\nThe second came this past week as the latest chapter of the Chiefs-Bills rivalry averaged a 14.3 rating and 30.84 million on CBS last Sunday \u2014 up 21% in ratings and 27% in viewership from last year\u2019s Week 9 national window on FOX (11.8, 24.21M).<\/p>\n
The Bills\u2019 win, which peaked with 35.2 million, helped CBS to its fifth-largest Sunday audience during the regular season since it resumed airing NFL games in 1998. The Chiefs-Bills rivalry accounts for two of the network\u2019s top five, with the teams\u2019 Week 11 meeting last season placing second (31.1M).<\/p>\n
In a rarity, CBS delivered the top two NFL audiences of the week, with the network\u2019s early window (mostly Colts-Steelers) averaging an 8.8 and 18.46 million \u2014 the largest audience for that window in Week 9 of the season since the network reacquired rights.<\/p>\n
Placing third, the latest edition of ESPN\u2019s \u201cMonday Night Football\u201d (Cardinals-Cowboys) averaged a combined 16.2 million across ABC, ESPN, ESPN2 and ESPN Deportes \u2014 actually down 22% from Buccaneers-Chiefs in Week 9 last year (20.7M) and the least-watched \u201cMNF\u201d game to air on both ESPN and ABC this season.<\/p>\n
Viewership was conspicuously soft given the ongoing blackout of Disney networks on YouTube TV. Despite featuring the Cowboys, \u201cMNF\u201d drew fewer viewers in Week 9 than the prior week, when Commanders-Chiefs aired opposite Game 3 of the World Series and still drew 17.6 million. It also drew fewer viewers than Buccaneers-Lions in Week 8, which aired in a special early window as part of an \u201cMNF\u201d doubleheader and still drew 18.8 million.<\/p>\n
But despite the lower numbers, \u201cMNF\u201d was the most-watched primetime window of Week 9 \u2014 finishing ahead of NBC\u2019s \u201cSunday Night Football\u201d for just the second time this season. \u201cSNF\u201d averaged a season-low 8.1 and 15.61 million for its pairing of the Seahawks and Commanders, down from an 8.3 and 16.18 million for Colts-Vikings last year. (Figures including Adobe Analytics were not immediately available.)<\/p>\n
In a real rarity, \u201cSNF\u201d ranked second-to-last among NFL windows in Week 9, trailing even the FOX singleheader at a 7.5 and 16.04 million.<\/p>\n
\u201cThursday Night Football\u201d rounded out the Week 9 slate with a 5.7 and 12.36 million for Ravens-Dolphins last week. Officially, that marks a 7% increase in viewership over Texans-Jets last year (11.56M), but keep in mind that it is official Nielsen policy to compare \u201cBig Data + Panel\u201d figures to last year\u2019s panel-only numbers.<\/p>\n
While \u201cBig Data + Panel\u201d only became official Nielsen currency in September, it had been tracked the prior two years. As Amazon regularly publicized those viewership figures, it is possible to make an apples-to-apples viewership comparison. Compared to last year\u2019s \u201cBig Data\u201d figure for Texans-Jets, this year\u2019s game actually declined 4% from 12.82 million.<\/p>\n
Prime Video is averaging 14.95 million viewers for \u201cTNF\u201d through the halfway point, officially up 15% from the same point last year (13.0M). But compared to the \u201cBig Data\u201d average Amazon publicized last year, the nine-week average is up 6% from 14.07 million.<\/p>\n","protected":false},"excerpt":{"rendered":"The NFL entered the halfway point of its season with a nominal increase over last year, capped by…\n","protected":false},"author":2,"featured_media":506275,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2048],"tags":[71025,215,73767,214,53,2086,63085,65679,68826,71028,7,16166,6,18248,16026,16056,18952,81248,71030,4032,1299],"class_list":{"0":"post-506274","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-buffalo-bills","8":"tag-arizona-cardinals-ratings","9":"tag-bills","10":"tag-bills-tv-ratings","11":"tag-buffalo","12":"tag-buffalo-bills","13":"tag-buffalobills","14":"tag-chiefs-tv-ratings","15":"tag-commanders-tv-ratings","16":"tag-cowboys-tv-ratings","17":"tag-dolphins-tv-ratings","18":"tag-football","19":"tag-monday-night-football","20":"tag-nfl","21":"tag-nfl-on-cbs","22":"tag-nfl-on-fox","23":"tag-nfl-on-prime-video","24":"tag-nfl-ratings-2025","25":"tag-ravens-tv-ratigns","26":"tag-seahawks-tv-ratings","27":"tag-sunday-night-football","28":"tag-thursday-night-football"},"share_on_mastodon":{"url":"https:\/\/channels.im\/@nfl\/115507019941640812","error":""},"_links":{"self":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts\/506274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/comments?post=506274"}],"version-history":[{"count":0,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts\/506274\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/media\/506275"}],"wp:attachment":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/media?parent=506274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/categories?post=506274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/tags?post=506274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}