Ahead of a Thanksgiving head-to-head that is widely expected to set a viewership milestone, the Chiefs and Cowboys delivered blockbuster numbers on Sunday.<\/p>\n
CBS averaged an 11.5 rating and 24.28 million viewers for last Sunday\u2019s NFL singleheader window (Colts-Chiefs in 55% of markets), marking the largest singleheader audience on any network since FOX averaged 25.04 million in Week 15 of the 2015 season for coverage featuring the then-undefeated Panthers against the Giants.<\/p>\n
Outside of that decade-ago telecast, it was the most-watched singleheader since 1994.<\/p>\n
(Keep in mind that Nielsen did not begin tracking out-of-home viewing in its estimates until 2020 and did not do so in 100 percent of markets until earlier this year. In addition, Nielsen in September shifted to a new methodology that adds \u201cBig Data\u201d from smart TVs and set-top boxes to its traditional panel. Between those two changes, it is a certainty that any number of telecasts from prior years would rank higher all things being equal.)<\/p>\n
The singleheader, which also included Steelers-Bears, delivered the second-largest NFL audience of the week \u2014 trailing only the NFL national window on FOX.<\/p>\n
Coverage featuring the Cowboys\u2019 comeback win over the Eagles averaged a 12.9 and 27.82 million, up from last year\u2019s 12.2 and 25.19 million (mostly 49ers-Packers) and the fourth-largest Nielsen-measured audience of the season. (Fifth-largest including Adobe Analytics viewership for NBC games.)<\/p>\n
Placing a distant third for the week, NBC averaged an 8.2 and 16.51 million for Buccaneers-Rams, with the latter figure rising to 18.1 million including Adobe Analytics \u2014 down from Eagles-Rams last year (8.9, 17.36M; 19.0M including Adobe Analytics).<\/p>\n
Figures for the cable-exclusive Panthers-49ers \u201cMonday Night Football\u201d game on ESPN were not immediately available. It was the first Monday night this season on which ABC did not carry a game.<\/p>\n
As for the other primetime window, Amazon\u2019s Prime Video averaged a 6.8 and 14.19 million for Bills-Texans on \u201cThursday Night Football.\u201d Officially, that marks a three percent increase over Steelers-Browns last year (13.72M). But while it is Nielsen policy to compare this year\u2019s \u201cBig Data + Panel\u201d figures to last year\u2019s panel only numbers, \u201cBig Data\u201d figures were being tracked and publicized by Prime Video last season, allowing for an apples-to-apples comparison.<\/p>\n
Compared to last year\u2019s \u201cBig Data\u201d figure for Steelers-Browns, Bills-Texans actually declined 4% from 14.78 million.<\/p>\n
Rounding out the Week 12 slate, FOX averaged a 5.2 and 10.67 million for its early doubleheader window \u2014 unsurprisingly down from last year, given the performance of the competing CBS singleheader.<\/p>\n","protected":false},"excerpt":{"rendered":"Ahead of a Thanksgiving head-to-head that is widely expected to set a viewership milestone, the Chiefs and Cowboys…\n","protected":false},"author":2,"featured_media":557361,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2063],"tags":[73767,76154,346,63085,68826,7,118,110,2438,2437,6,18248,16026,18952,73771,78049],"class_list":{"0":"post-557360","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-kansas-city-chiefs","8":"tag-bills-tv-ratings","9":"tag-buccaneers-tv-ratings","10":"tag-chiefs","11":"tag-chiefs-tv-ratings","12":"tag-cowboys-tv-ratings","13":"tag-football","14":"tag-kansas-city","15":"tag-kansas-city-chiefs","16":"tag-kansascity","17":"tag-kansascitychiefs","18":"tag-nfl","19":"tag-nfl-on-cbs","20":"tag-nfl-on-fox","21":"tag-nfl-ratings-2025","22":"tag-rams-tv-ratings","23":"tag-texans-tv-ratings"},"share_on_mastodon":{"url":"https:\/\/channels.im\/@nfl\/115619361230574360","error":""},"_links":{"self":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts\/557360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/comments?post=557360"}],"version-history":[{"count":0,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts\/557360\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/media\/557361"}],"wp:attachment":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/media?parent=557360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/categories?post=557360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/tags?post=557360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}