{"id":58922,"date":"2025-05-18T03:01:10","date_gmt":"2025-05-18T03:01:10","guid":{"rendered":"https:\/\/www.rawchili.com\/nfl\/58922\/"},"modified":"2025-05-18T03:01:10","modified_gmt":"2025-05-18T03:01:10","slug":"l-a-chargers-social-media-team-continues-to-do-numbers-following-schedule-release-video","status":"publish","type":"post","link":"https:\/\/www.rawchili.com\/nfl\/58922\/","title":{"rendered":"L.A. Chargers social media team continues to do numbers following schedule release video"},"content":{"rendered":"

The Chargers are \u201cmulti-time season NFL schedule release champions\u201d of what Chargers Senior Dir of Production Tyler Pino calls the \u201ccontent Super Bowl,\u201d and the team\u2019s 2025 effort continues that trend, according to Thuc Nhi Nguyen of the L.A. TIMES. The Chargers \u201cMinecraft\u201d schedule reveal video posted yesterday surpassed one million views on X, \u201cin 45 minutes,\u201d and four million in three hours, confirming the Chargers\u2019 \u201csocial media dynasty.\u201d The next closest NFL team schedule video was viewed roughly 1.5 million times \u201cduring that same span.\u201d When Chargers Senior Dir of Digital and Social Media Megan Julian joined the Chargers in 2018, a year after the team returned to L.A., she was the \u201conly person behind the social media accounts\u201d. Fans were \u201calready invested in different teams.\u201d Instead of trying to change an established fan\u2019s mind, the content team \u201caimed to cultivate new ones by reaching different, younger audiences that will fill SoFi Stadium for generations.\u201d The \u201cunique tone\u201d has built a distinct brand for an organization that is \u201cfighting for any way to stand out in a crowded L.A. market.\u201d The \u201cbiggest internet stage\u201d is the schedule release. Some teams hire production companies and outside contractors to \u201cprepare for the big reveal.\u201d But Julian \u201cproudly notes that all of the Chargers\u2019 videos have been produced in-house\u201d (L.A. TIMES, 5\/15<\/a>).<\/p>\n

RAVE REVIEWS: SI\u2019s Tim Capurso writes the Chargers are the NFL\u2019s \u201cgold standard when it comes to schedule release videos,\u201d but they \u201coutdid themselves\u201d with their 2025 schedule release yesterday. The Chargers, with \u201cvery real-looking graphics\u201d took fans to a Minecraft world for their 2025 schedule release. Complete with references and all, the Chargers\u2019 schedule release \u201cwas a masterpiece\u201d (SI, 5\/14<\/a>). USA TODAY\u2019s Nick Brinkerhoff wrote the Chargers \u201chave built themselves a reputation for having one of, if not the most, creative social media teams in the league.\u201d He indicated that they \u201cdidn\u2019t drop the ball here, turning in what might as well be a Hollywood short film\u201d — covering \u201cplenty of ground\u201d in a nearly five-minute video. There are \u201cmore than a few Easter eggs buried beneath the surface here,\u201d drawing \u201crave reviews from the adoring fans online\u201d (USA TODAY, 5\/14<\/a>). In K.C., Pete Grathoff wrote \u201cno one was safe once again, especially the Raiders.\u201d He said the Chargers \u201conce again savaged their AFC West rivals, and it\u2019s hilarious.\u201d L.A. also \u201cpoked fun at the Chiefs\u2019 loss to the Eagles in Super Bowl LIX.\u201d Other highlights \u201cinclude a jab at Ian Rapoport of the NFL Network and Jordan Schultz of Fox Sports for their kerfuffle at the NFL Scouting Combine\u201d (K.C. STAR, 5\/14<\/a>). USA TODAY\u2019s Jordan Mendoza wrote there are \u201cso many sneaky disses\u201d in the Chargers schedule release video, and it\u2019s \u201cpure art from beginning to end.\u201d He indicated that L.A. \u201cremains the king of shade and schedule release videos\u201d (USA TODAY, 5\/14<\/a>). <\/p>\n","protected":false},"excerpt":{"rendered":"The Chargers are \u201cmulti-time season NFL schedule release champions\u201d of what Chargers Senior Dir of Production Tyler Pino…\n","protected":false},"author":2,"featured_media":58923,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[2064],"tags":[241,441,7,1014,262,2444,2443,6],"class_list":{"0":"post-58922","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-los-angeles-chargers","8":"tag-chargers","9":"tag-entertainment","10":"tag-football","11":"tag-los-angeles","12":"tag-los-angeles-chargers","13":"tag-losangeles","14":"tag-losangeleschargers","15":"tag-nfl"},"share_on_mastodon":{"url":"https:\/\/channels.im\/@nfl\/114526610157724270","error":""},"_links":{"self":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts\/58922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/comments?post=58922"}],"version-history":[{"count":0,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts\/58922\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/media\/58923"}],"wp:attachment":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/media?parent=58922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/categories?post=58922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/tags?post=58922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}